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Author Archives: Camille Bishop

How text communication can help improve re-engagement rates

Communication between businesses and consumers has changed drastically over the past few years. Businesses of all sizes often support multiple channels of communication with their consumers. A study done by Ruppel and Burke found there are a lot of situations where various communication channels or methods can complement one another. They highlighted that some combinationsContinue reading “How text communication can help improve re-engagement rates”

What to look for in a text message platform

If your business is hoping to optimize your communications and improve your customer’s experience by implementing a text messaging platform, you may wonder where to start. You know SMS can make you more efficient, and that it’s a customer’s preferred method of communication, but it’s important to pick the right platform and maximize these strengths.Continue reading “What to look for in a text message platform”

Marchex Wins “Product of the Year” from 2021 BIG Award for Business

We’re thrilled to announce that Marchex Engage for Automotive has received the 2021 ‘Product of the Year’ award as part of Business Intelligence Group’s BIG Award for Business. The award program evaluates and rewards companies, products and people that are leading their respective industries. This is the 9th award that Marchex and its conversation intelligenceContinue reading “Marchex Wins “Product of the Year” from 2021 BIG Award for Business”

Break through the noise with SMS marketing

One of the most challenging aspects of marketing is staying fresh and current. The customer journey changes with the development of technology like deal-saving alerts and automated sales processes. The informed marketer’s responsibility is to know what channels their customer base prefers – and can be reached on – and to optimize their use ofContinue reading “Break through the noise with SMS marketing”