Texting in business is becoming increasingly more common, particularly when it comes to interacting with prospective customers. Nearly everyone is within reach of their phone at any given time, so texting is often the best way to grab a customer’s attention quickly. It’s also the easiest way for them to respond, making texting a highlyContinue reading “The power of texting throughout the customer journey”
The auto sales space today is fast-moving, data-driven and efficient – or at least it should be if a dealership is finding and following the best leads from the strongest channels. There’s not much bandwidth for busywork like manual data entry and monitoring calls one-by-one. Still, dealerships need to tune into their data and knowContinue reading “Automate CRM Processes Using Conversation Intelligence”
Marchex has been named a leader for its Conversational Intelligence solutions by Opus Research in their 2021 Conversational Intelligence Intelliview report. In the report, Opus analyzes the products, services, positioning, and potential of eleven Conversation Intelligence companies. The team assessed the value that each solution brings to calls, texts, and other conversations, as well asContinue reading “Marchex named a leader by Opus Research for Applied Conversation Intelligence”
It’s always encouraging when industry-leading technology is aptly recognized, and this past year has been an eventful one for research and development in conversation intelligence. Marchex has been on the ground releasing and updating cutting-edge marketing solutions throughout 2020 and 2021, and we’re excited to announce that two of our major solutions – Marchex EngageContinue reading “Marchex wins MarTech Breakthrough and “The Sammy” Awards”
Forrester recently published its New Tech: Conversation Intelligence For B2B Revenue, Q3 2021 report to help B2B sales organizations make informed decisions when selecting a Conversation Intelligence vendor in an emerging market. According to authors Seth Marrs and Matthew Flug, B2B sales teams need conversation intelligence to be insights-driven. Businesses should harness their data and apply analyticsContinue reading “Forrester Publishes New Conversation Intelligence Report”
Boar’s Head Resort is a 300-year-old getaway in the Blue Ridge Mountains in Virginia. The resort provides golf, fine dining and spa treatments, along with other outdoor activities for a customer base looking for quiet days of relaxation and fun. Effective advertising is key for Boar’s Head to reach new and repeat customers and maintainContinue reading “How Boar’s Head Resort optimized their advertising spend and increased call volume”
