What approach should companies take to successfully implement AI solutions into everyday operations? One school of thought applies the Pareto Principle or what is often referred to as the 80/20 rule. It’s often thought of as 20 percent of your work is what drives the majority of the results, and the other 80 percent isn’tContinue reading “Artificial Intelligence, jobs and the Pareto Principle”
Did you know that more than half of consumers want the flexibility to text your business? If your business is not text-enabled, you’re likely missing out on revenue opportunities. Text messaging can be used at every stage of the consumer’s purchase journey, which is why it’s crucial that businesses offer the option for consumers toContinue reading “Your competitors text with customers. Do you?”
In a marketplace increasingly dominated with AI-enabled tools and solutions, it can be difficult for a business to know where to begin when it comes to implementing them. One place to start is at the end—of the customer journey, that is. From here, you can make quick process improvements to boost sales. Gradually improving the customer journey until you reach the first touch. Using this process, you’ll be optimizing opportunities throughout the funnel.Continue reading “Want to benefit from AI? Start at the end of the customer journey.”
CRM Magazine recently named Marchex one of six “rising stars” in its 2019 CRM Leader Awards. Rising Star awards are determined by the “number of innovative products and services introduced during the past year.” In its accompanying article on Marchex, CRM Media specifically highlights the advances Marchex has made in the Sales space including: While Marchex traditionally focused on call analytics for marketing applications, AI and machine learning technologies can help sales operations and customer service personnel find informative patterns in conversational data thatContinue reading “Marchex receives CRM “Rising Star” Award for sales innovation technology”
Whether your business needs to better understand marketing performance, improve call handling across many touchpoints, optimize sales interactions, or simply boost the volume of inbound sales calls you receive, Conversational Analytics can help you optimize the results of your efforts. Optimize digital media spend to lower costs and increase revenue As a marketer, you mostContinue reading “What Conversational Analytics can do for your sales and marketing organizations”
You’re getting good phone leads, but can you pinpoint where they are coming from? By identifying which keywords, ad campaigns and channels are driving the high-intent prospects you’re seeking, you can focus your budget where it counts. AI-powered Conversation Intelligence can reveal your best-performing channels, ads or keywords so you can optimize your media spend.Continue reading “Optimize your marketing mix–and budget—with Conversational Analytics”
