As marketers, we’re all familiar with the concept of the sales funnel. That is, how a potential customer gains awareness of a product or service, gradually learns more about the offering, and ultimately makes a purchase. As the prospective customer moves through the sales funnel during their path to purchase, how they interact with yourContinue reading “How marketers can use data throughout the customer journey”
As we move into 2018, senior living marketers everywhere are starting to tap into the marketing budgets they requested a few months back. I hope you got what you wanted! And if you didn’t—or even if you did—you know you’re not likely to get more funds until next year. Now your goal is to optimizeContinue reading “Senior Living Series #3: Make the most of a limited media budget”
As a marketer, you know there’s rarely a straight line from awareness to interest to consideration to purchase. Today’s customer journey is a pinballing odyssey that bounces from channel to channel. It’s up to marketers to keep up with prospects. But when a prospect suddenly switches from an online channel to an offline one, manyContinue reading “Know how a prospect became your customer in an omnichannel world”
When you face a marketing challenge today, there’s an excellent chance that marketing technology exists to solve it. On the flipside, with thousands of products on the market and counting, the vast number of options available can make it difficult to know where to start. So, how should you approach selecting marketing technology? Whether you’reContinue reading “How to choose the right marketing technology for your business”
Call transcription offers a multitude of benefits for a variety of industries, including auto dealers. Many call tracking platforms already provide call recording services for their customers, but call transcription can reveals deeper insights. Call transcription converts an audio recording of a phone conversation into readable text. Call Analytics takes the process a step further by uncoveringContinue reading “Call Transcription for the Auto Industry”
Sonar text messaging is a valuable tool for engaging prospects from initial contact to sale. Automated text bots can help your sales team reach out to your prospects and customers right away, without lifting a finger or hiring more employees. Marchex Sonar’s AI chat bot can easily be customized to work with any existing intakeContinue reading “Integrate Text into Sales Workflows with Marchex Sonar”
