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Category Archives: Call Analytics

Comprehensive Analysis: The Cost of Poor Call Handling in Auto Dealerships  

The automotive industry relies heavily on customer interactions, with phone calls serving as a critical touchpoint in the sales and service journey. Recent analyses by Marchex have highlighted significant revenue losses because of poor call handling.   The issue is not new, but it has gained urgency as consumer behavior shifts, with more people keeping carsContinue reading “Comprehensive Analysis: The Cost of Poor Call Handling in Auto Dealerships  “

From Missed Calls to Measurable Wins: How Conversation Intelligence Drives Real Business Impact  

In this blog post, you’ll learn how to turn everyday calls into growth: Conversations That Convert For years, marketers measured success by the number of calls generated. But call volume only tells part of the story. What happens during those calls—what customers say, what they ask, how they feel matters just as much, if notContinue reading “From Missed Calls to Measurable Wins: How Conversation Intelligence Drives Real Business Impact  “

Moving Past Call Tracking: Measuring the Real ROI of Conversation Intelligence  

In this blog post, you’ll learn how to move beyond call tracking and uncover the true ROI of your marketing efforts by using conversation intelligence to: Conversations Over Call Volume For years, marketers have leaned heavily on call tracking to gauge campaign performance. Tracking the volume of inbound calls and their sources provided a surface-levelContinue reading “Moving Past Call Tracking: Measuring the Real ROI of Conversation Intelligence  “

No More Blind Spots: Why Multi-Location Businesses Need Conversational Intelligence Now 

If you’re responsible for marketing across a network of locations, you’ve likely invested time and budget in building funnels, fine-tuning campaigns, and optimizing digital experiences. You’re tracking impressions, clickthrough rates, cost-per-lead, and all the usual suspects.   But what happens after the call connects? Despite costly investments in CRM, ad tech, and martech, most multi-location businessesContinue reading “No More Blind Spots: Why Multi-Location Businesses Need Conversational Intelligence Now “

2025 Trends in AI and Conversational Intelligence: Why Businesses Can’t Afford to Wait

In a recent webinar, 2025 Trends in Customer Insights Driving Revenue Growth, industry leaders tackled a question on every business leader’s mind: How do we use AI effectively to improve customer interactions and drive revenue?  One thing became clear from the conversation—AI-driven conversational intelligence is no longer just a nice-to-have.  It’s here, evolving fast, andContinue reading “2025 Trends in AI and Conversational Intelligence: Why Businesses Can’t Afford to Wait”