Leveraging a call tracking solution that provides call recordings and transcription can save you time and deliver valuable business insights. Many call tracking and telephony platforms offer call recording. Yet, transcription is not always an option. If you want to understand what happened on a specific call, you need to listen to the recording. IfContinue reading “Key Insights You Can Get From Call Transcription”
Call analytics, call tracking, conversation analytics. You may have heard these terms before, but what do they mean exactly? Read on to understand how these terms relate and how you can use them in your business to gain an advantage. What are call analytics? Call Analytics are metrics derived from measuring phone calls that canContinue reading “New to call analytics? Start here”
We’ve written often of the marketing “blind spot” — that portion of the digital marketing pipeline missing from attribution. It can mean the difference between investing in a channel that converts and ignoring a channel that’s difficult to track. On the one hand, marketers have made vast improvements in their attribution abilities. According to aContinue reading “The Marketing Blind Spot is Still a Problem”
ProMax provides auto dealers with a robust set of sales and marketing solutions, from lead and relationship management systems to websites and credit solutions. The company strives to solve every marketing challenge dealerships face to support its clients’ success. A need arises Auto dealerships today face evolving demands from consumers in the way auto buyingContinue reading “How the ProMax-Marchex partnership creates value for both companies—and their customers”
Boar’s Head Resort is a 300-year-old getaway in the Blue Ridge Mountains in Virginia. The resort provides golf, fine dining and spa treatments, along with other outdoor activities for a customer base looking for quiet days of relaxation and fun. Effective advertising is key for Boar’s Head to reach new and repeat customers and maintainContinue reading “How Boar’s Head Resort optimized their advertising spend and increased call volume”
The auto sales space today is fast-moving, data-driven and efficient – or at least it should be if a dealership is finding and following the best leads from the strongest channels. There’s not much bandwidth for busywork like manual data entry and monitoring calls one-by-one. Still, dealerships need to tune into their data and knowContinue reading “Automate CRM Processes Using Conversation Intelligence”
