The auto sales space today is fast-moving, data-driven and efficient – or at least it should be if a dealership is finding and following the best leads from the strongest channels. There’s not much bandwidth for busywork like manual data entry and monitoring calls one-by-one. Still, dealerships need to tune into their data and knowContinue reading “Automate CRM Processes Using Conversation Intelligence”
Marchex has been named a leader for its Conversational Intelligence solutions by Opus Research in their 2021 Conversational Intelligence Intelliview report. In the report, Opus analyzes the products, services, positioning, and potential of eleven Conversation Intelligence companies. The team assessed the value that each solution brings to calls, texts, and other conversations, as well asContinue reading “Marchex named a leader by Opus Research for Applied Conversation Intelligence”
You may have heard of call tracking or call analytics but aren’t sure what it means for your marketing. Marketers need data to understand and improve the performance of their initiatives. While digital tactics typically come with metrics included, offline tactics such as phone calls and texts, are measured with Call (or Conversation) Analytics. ForContinue reading “Call Tracking and Call Analytics: The Basics”
Call Ads, or Call-Only Ads, are a Google Ads type that only work on devices that make phone calls. These ads are all about where a prospect is in the buyer’s cycle – they are best suited for a prospect about to make a purchase. Here’s how they work: When a searcher clicks on yourContinue reading “5 situations when you should use Google’s Call-Only Ads ”
Tools and techniques to increase your value and prove it. As an agency marketer, you know it’s important to tie your services back to what really matters – sales. In our work with over 300 agencies, we have helped our customers improve performance for their clients. Here are a few key ways we help ourContinue reading “How to make your agency indispensable”
You are a marketer who uses paid search to drive phone calls for your business. You’ve taken the steps to set up your Google Ads campaigns, ad groups, keywords, and ads with the standard best practices. You know the value of call analytics and you are powering your decision making with a cutting-edge call tracking and attribution solution that is accurate and scalable. Continue reading “Understand and optimize your Google Ads account based on demographic and audience targeting data”
