Originally published May, 2017 We’ve written often of the marketing “blind spot” — that portion of the digital marketing pipeline missing from attribution. It can mean the difference between investing in a channel that converts and ignoring a channel that’s difficult to track. On the one hand, marketers have made vast improvements in their attributionContinue reading “The Marketing Blind Spot is Still a Problem”
Storage facility owners spend tens of thousands of dollars each year to get potential customers to contact their facilities. They allocate time and funds to online and print advertising, referral programs, direct-mail campaigns and social media. The best marketing in the world is useless, however, if it doesn’t convert leads to paying customers. Marketers dealContinue reading “3 Ways Call Tagging Helps Optimize Your Marketing Campaigns”
Every single dollar spent in marketing is important. If you’re a decision maker, you want hard data and visibility into how your marketing strategy is working. Being able to see the results to maximize the money spent is crucial. In a perfect world, you want to see detailed data into which marketing campaigns are effectivelyContinue reading “How Call Tracking Can Help Your Business”
Boar’s Head Resort is a 300-year-old getaway in the Blue Ridge Mountains in Virginia. The resort provides golf, fine dining and spa treatments, along with other outdoor activities for a customer base looking for quiet days of relaxation and fun. Effective advertising is key for Boar’s Head to reach new and repeat customers and maintainContinue reading “How Boar’s Head Resort optimized their advertising spend and increased call volume”
The beginning of a new year is planning time for many companies. It’s a time to take a fresh look at marketing strategies and fine tune execution plans. With 2020 in the rearview mirror, companies need to consider optimizing channels that work and sell in a landscape that demands increasingly more remote and virtual experiences.Continue reading “Drive revenue in 2021 by optimizing channels that work”
Digital.com, a leading independent review website for small business online tools, products, and services, has released its list of the Best Inbound Call Tracking Software Companies of 2021 after a 40-hour assessment by their research team. From over 80 possible solutions with rigorous qualification requirements, we are pleased to announce that Marchex has made theContinue reading “Marchex is one of Digital.com’s Best Inbound Call Tracking Software Companies of 2021”
