In the past year, customer sentiment has evolved. In several recent surveys and studies, it’s clear that consumers and businesses agree that the buying process has changed. From buying everything from groceries to vehicles to software, researchers learned that customers still want to buy products and services; but they are demanding more, like knowing safetyContinue reading “5 Ways to Improve Call Handling Now”
Do you want to stop wasting time and focus more on selling? Most folks have things about their job they don’t like and wasting time probably falls pretty high on a lot of people’s list. Whether it’s fielding last-minute requests at 4:45 on Friday afternoon, trying to figure out who is doing what on theContinue reading “4 Tips to Get More Time Back in Your Day”
Marketers who want to understand and improve campaign performance rely on data to make adjustments. For marketers who drive phone calls, that data includes knowing how many calls they are driving – campaign-level tracking – and from which sources. At the channel-level covered in part 2 of this series, marketers have the information they needContinue reading “Marketing Attribution for Phone Calls – Part 3 of a 3-part series”
Today, if you are a marketer, it’s not enough for you to just generate leads. It’s also vital for you to identify the sources of your leads, so you know which of your campaigns are performing well and which aren’t. You need call tracking. Call tracking helps identify which of your marketing campaigns triggered a particularContinue reading “5 things you didn’t know call tracking could do”
As a marketer, you’re more than aware of the need to quantify marketing results. Whether to justify spend, maximize budget or make a case for more resources, proving return on investment (ROI) is widely accepted as a basic marketing function. For strictly digital campaigns, Google Analytics and other tools may be enough. For buying journeysContinue reading “5 ways to know if you need call tracking”
Drive more calls to drive more high-quality leads In many industries, the inbound phone call represents a significant source of revenue. Marketers drive phone calls through search campaigns and other digital media. But even after optimizing campaigns and call handling, the volume can fall short. What’s a marketer to do? Add a call marketplace toContinue reading “Need more high-quality inbound calls? Employ a call marketplace!”
