Missed calls and texts happen, phone tag is often inevitable, but are you taking the right actions to close the deal after an opportunity is missed? With customer expectations and the cost of advertising on the rise, you can’t afford to let your sales calls go unanswered. Informed engagement is critical to meeting your customersContinue reading “Take informed actions to close the deal”
Marketing and selling today are about leveraging information. Customers enter their buying journey assuming their preferred vendor will know what they want, where, and why. But, they can also switch vendors in the time it takes for a phone to ring. Sales has sped up; in order to close, sellers need to jump on eachContinue reading “Identifying your Buyer’s Goal with Customer Intent”
How customers find and interact with your business is key to optimizing marketing and sales performance. When a consumer starts looking for a product or service, they’ll likely start their search online. Whether they use mobile or desktop, they typically visit a business’s website first. Then, they call or text for more information. And finally,Continue reading “Journey Intelligence: Understanding the Customer Journey from Lead to Close”
Forrester recently published its New Tech: Conversation Intelligence For B2B Revenue, Q3 2021 report to help B2B sales organizations make informed decisions when selecting a Conversation Intelligence vendor in an emerging market. According to authors Seth Marrs and Matthew Flug, B2B sales teams need conversation intelligence to be insights-driven. Businesses should harness their data and apply analyticsContinue reading “Forrester Publishes New Conversation Intelligence Report”
Auto sales are changing, but the phone is as important as ever for auto dealerships. With the prevalence of smartphones and click-to-call functionality, dealers have found that answering the telephone and properly handling the ensuing call is essential to capitalize on their best leads. With Marchex Engage for Automotive, dealerships can gather, organize, analyze, andContinue reading “Coach phone skills and sell better with Marchex Engage for Auto”
In business, table stakes are the minimum entry requirement for a market or business arrangement. They can be price, cost model, technology, or other capabilities that represent a minimum requirement to have a credible competitive starting position in a market or other business arrangement. At Marchex, we’re constantly moving the table stakes. While in the past,Continue reading “Conversation Intelligence — Your guide to answers.”
