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Category Archives: Industry News

Marchex Launches Spotlight for Automotive

Marchex is excited to announce the launch of Marchex Spotlight for Automotive! Spotlight allows Marchex’s original equipment manufacturers (OEMs), brand, and dealer customers to maximize revenue by pinpointing failed business-to-consumer conversations and immediately triggering corrective actions through conversation intelligence technology. Read the press release to learn more about this essential addition to the Marchex productContinue reading “Marchex Launches Spotlight for Automotive”

Marchex Wins the 2023 Appealie SaaS Customer Success Award

Marchex is excited to announce that we have won the 2023 APPEALIE SaaS Customer Success Award! The SaaS Awards annually acknowledge top tier SaaS platforms for high quality products and outstanding customer experiences. Marchex won the award for going above and beyond in our partnership with RevLocal, a digital marketing agency that uses Marchex asContinue reading “Marchex Wins the 2023 Appealie SaaS Customer Success Award”

Create A Secure GA4 Account Connection Using Secret API Keys

More than eighty of the most popular automotive websites and third-party providers have joined the Automotive Standards Council (ASC) including Marchex. Marchex is a proud founding member of the council and the only call analytics provider. We are supporting standard event naming rules along with other top automotive website brands and have authored the specificationsContinue reading “Create A Secure GA4 Account Connection Using Secret API Keys”

Marchex Wins 2023 AI Breakthrough Award

We are proud to announce that Marchex Engage for Automotive has won “Best AI-based Solution for Sales” in the 6th annual AI Breakthrough Awards! The awards program was conducted by a top marketing intelligence organization AI Breakthrough, which for several years has been acknowledging the most promising companies and products in the artificial intelligence space.Continue reading “Marchex Wins 2023 AI Breakthrough Award”

GA4 Integration is More Than a Checked Box

Marchex’ GA4 + Marketing Edge integration is more than a just checked box. This integration gives users the ability to understand how visitors arrive and interact with their web and app properties. Our GA4 Integration has been available for early access since February 2023 and reached General Availability in April 2023. Since Google sunset UniversalContinue reading “GA4 Integration is More Than a Checked Box”

GA4 Brings Online and Offline Signals Together

The Good Old Days  We can all (well, most of us) remember when we launched our first digital marketing campaign or before that, our first website. There were many selling points and there was also a lot to learn, but the one consistent benefit was the ability to attribute the success of your advertising campaignContinue reading “GA4 Brings Online and Offline Signals Together”