Effective July 1, 2023, Google says goodbye to Universal Analytics (UA) and makes way for Google Analytics 4 (GA4), the next iteration of digital analytics which tracks both web and app activity. To help marketers and businesses meet the customer journey opportunities in front of them, Marchex today introduces the general availability of its GA4Continue reading “4 Key Benefits of Marchex Marketing Edge GA4 Integration”
Marchex is excited to announce that we have won the 2023 APPEALIE SaaS Customer Success Award! The SaaS Awards annually acknowledge top tier SaaS platforms for high quality products and outstanding customer experiences. Marchex won the award for going above and beyond in our partnership with RevLocal, a digital marketing agency that uses Marchex asContinue reading “Marchex Wins the 2023 Appealie SaaS Customer Success Award”
Marchex’ GA4 + Marketing Edge integration is more than a just checked box. This integration gives users the ability to understand how visitors arrive and interact with their web and app properties. Our GA4 Integration has been available for early access since February 2023 and reached General Availability in April 2023. Since Google sunset UniversalContinue reading “GA4 Integration is More Than a Checked Box”
RevLocal is a digital marketing agency that manages campaigns for thousands of clients. Many of these clients want phone calls, so RevLocal uses call tracking to manage performance. After their former call tracking provider was acquired by another business, RevLocal transitioned to Marchex Marketing Edge because they could scale as needed and the functionality wasContinue reading “See How RevLocal Improves the Customer Experience with Automation”
What if there was a way to help your revenue team more easily incorporate sales and marketing data into your existing systems, such as a CRM or bid management platform, and reduce the need for custom development? Marchex is now introducing custom webhooks with Marketing Edge to address this business challenge. Custom webhooks provide teamsContinue reading “Integrate the Data You Need with Custom Webhooks”
Originally published November, 2017 One of the most common challenges faced by senior living marketers is how to deliver a consistently superior customer experience across several locations. Marketing and sales teams in the senior living and multi-family housing industries understand that the customer experience is extremely important in determining how residents think of your brand. InContinue reading “How the Senior Living Industry Can Deliver a Premium Customer Experience”
