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Category Archives: Marketing Edge

Marchex named a leader in inbound call tracking by real users on G2 Crowd

G2 Crowd identified Marchex as one of the best inbound call tracking providers, thanks to high ratings in customer satisfaction and “likeliness to recommend” from real users. G2 Crowd is a top business solutions review website. “It’s an honor to be recognized by G2 Crowd, and ultimately, by our customers. We understand providing a meaningfulContinue reading “Marchex named a leader in inbound call tracking by real users on G2 Crowd”

How marketers can use data throughout the customer journey

As marketers, we’re all familiar with the concept of the sales funnel. That is, how a potential customer gains awareness of a product or service, gradually learns more about the offering, and ultimately makes a purchase. As the prospective customer moves through the sales funnel during their path to purchase, how they interact with yourContinue reading “How marketers can use data throughout the customer journey”

How to delight your high-intent customers and find more of them

For companies who do business over the phone, the goal of marketing is clear: drive more phone calls. The good news is, consumers typically choose the easiest path to purchase. Click-to-call ads are convenient, and nearly everyone carries a phone. Even better news, research shows that customers who call are typically high-intent customers with aContinue reading “How to delight your high-intent customers and find more of them”

Does your company have an offline blind spot?

Much of marketers’ focus is on following prospects’ digital cookie crumbs as they browse multiple sites. But according to BIA Kelsey’s 2017 Mobile Ad Revenue Forecast: Getting to $72 Billion, online advertising influences purchasing decisions, but over 90% of all transactions in today’s economy happen in a store, on the phone, or by appointment—not inContinue reading “Does your company have an offline blind spot?”