Companies that use text messaging in their marketing mix often experience higher customer engagement than those who neglect it. In fact, text messaging boasts a 98% open rate, which is a massive increase from an email’s mere 20% average. Going further, businesses that use text messaging on average see a response rate of 45%–eight timesContinue reading “Texting in Healthcare Best Practices”
According to our recent study, trust in auto dealerships has become one of the most important factors in the car buying decision. The global supply chain crisis has affected the auto industry with product shortages, pushing buyers to inquire ahead of time about vehicle availability before going forward with the purchasing process. However, communication regarding theseContinue reading “How Auto Dealers Can Win Back Buyer Trust”
The days when a customer walked into a dealership, talked to a salesperson, and drove home in a new car are long gone. Instead, consumers want to inquire on vehicle availability and have a clear path to purchase. Yet for many auto shoppers, the call and conversation with a salesperson is the point at whichContinue reading “How To Meet the Auto Customer’s New Expectations”
Updated 9/14/21 Phone calls continue to prove themselves as the driving force in commerce. During the pandemic, phone calls to businesses have changed the way business is done for certain industries. In fact, the need to track calls has shifted and increased in many cases. Even in this age of digital ubiquity where many consumersContinue reading “10 industries that need call tracking to succeed”
Tell us about yourself. At the core, I’ve always been someone who thrives on embracing new and emerging technologies. With more than 20 years of experience in Senior Living and Healthcare, I’m passionate about helping the Senior Living industry embrace innovating marketing strategies and analytics. I look to inspire marketers to adopt new and excitingContinue reading “Meet the Expert: Catherine Erikson, VP of Senior Living”
The auto industry can be a tricky business. With dealerships on every corner and repair shops on every street, it can be difficult to make your business stand out. Time and time again at Marchex, we discover deep insights into the call data of businesses just like yours, insights which enable these business to takeContinue reading “Wondering How Dealerships Can Sell More Cars?”
