Session-based dynamic number insertion, or DNI, is a call tracking tool that helps marketing teams link phone conversations to the online sources that drove them. What Does DNI Track? Session-based DNI is a key component of call tracking solutions that allows you to see which actions lead a customer to call your business. The toolContinue reading “Use Session-Based DNI to Improve Your Marketing Strategy”
Phone calls are critical conversion paths for multi-location and franchise businesses. When consumers search for a local business or healthcare provider, they often contact them by calling. This is especially true for industries with complex, expensive, urgent, or infrequently ordered products and services. For industries like automotive services & repair, home services, senior living, andContinue reading “Industries that Need Call Tracking and Analytics to Succeed”
Over the course of this year, third-party cookies will be phased out of use on the internet. Apple’s Safari and Mozilla Firefox already block third-party cookies, and Google will cease using them by the end of 2024. Rest assured, the phasing out of third-party cookies will not affect how Marketing Edge serves its customers. MoreContinue reading “What Does the Elimination of Third-Party Cookies Mean for Your Business?”
RevLocal is a digital marketing agency that manages campaigns for thousands of clients. Many of these clients want phone calls, so RevLocal uses call tracking to manage performance. After their former call tracking provider was acquired by another business, RevLocal transitioned to Marchex Marketing Edge because they could scale as needed and the functionality wasContinue reading “See How RevLocal Improves the Customer Experience with Automation”
A phone call can have many outcomes and sometimes the result isn’t always the one we’d like. When tracking calls, it’s important to distinguish between unwanted calls and those that result in a conversion. A conversion is a desired outcome defined as valuable to your business. In many cases it means a sale took place, or an appointment wasContinue reading “Tracking Sales Conversions with Calls”
Perfecting a marketing strategy is a challenge for any business, and automotive dealerships are no exception. Dealers and other business owners often struggle to identify which marketing channels generate the most revenue. Since most auto buyers make a phone call along the path to purchase, dealers could benefit from a tool that analyzes their callsContinue reading “Boost Dealership Sales with Call Tracking”
