Call Ads, or Call-Only Ads, are a Google Ads type that only work on devices that make phone calls. These ads are all about where a prospect is in the buyer’s cycle – they are best suited for a prospect about to make a purchase. Here’s how they work: When a searcher clicks on yourContinue reading “5 situations when you should use Google’s Call-Only Ads ”
Digital.com, a leading independent review website for small business online tools, products, and services, has released its list of the Best Inbound Call Tracking Software Companies of 2021 after a 40-hour assessment by their research team. From over 80 possible solutions with rigorous qualification requirements, we are pleased to announce that Marchex has made theContinue reading “Marchex is one of Digital.com’s Best Inbound Call Tracking Software Companies of 2021”
In this installment of our 3-part series on gaining marketing attribution from phone calls, we focus on gaining insights at the channel level. This is a typical entry strategy for a lot of businesses implementing call tracking. In part 1, we focused on campaign-level tracking: Using a single call tracking number (CTN) across your channelsContinue reading “Marketing Attribution for Phone Calls – Part 2 of a 3-part series”
Marketers who want to understand and improve campaign performance rely on data to make adjustments. For marketers who drive phone calls, that data includes knowing how many calls they are driving – campaign-level tracking – and from which sources. At the channel-level covered in part 2 of this series, marketers have the information they needContinue reading “Marketing Attribution for Phone Calls – Part 3 of a 3-part series”
Today, if you are a marketer, it’s not enough for you to just generate leads. It’s also vital for you to identify the sources of your leads, so you know which of your campaigns are performing well and which aren’t. You need call tracking. Call tracking helps identify which of your marketing campaigns triggered a particularContinue reading “5 things you didn’t know call tracking could do”
Drive more calls to drive more high-quality leads In many industries, the inbound phone call represents a significant source of revenue. Marketers drive phone calls through search campaigns and other digital media. But even after optimizing campaigns and call handling, the volume can fall short. What’s a marketer to do? Add a call marketplace toContinue reading “Need more high-quality inbound calls? Employ a call marketplace!”
