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Enrich Data Within Your Current Platform with Marchex Platform Services

With Marchex Platform Services, you can apply conversation intelligence to your data without porting phone numbers, using call tracking numbers or switching platforms. Our conversation intelligence technology can help your organization understand sales conversation outcomes at scale, solve challenges that revenue teams frequently face, and is able to integrate with a variety of systems manyContinue reading “Enrich Data Within Your Current Platform with Marchex Platform Services”

Common Ways Calls Fail at Dealerships

Although contacting a dealership typically occurs during the later stages of the buying process, it is crucial to recognize that phone interactions often play a pivotal role in making important purchase decisions. The success or failure of these initial phone calls can determine whether a car is sold, or the deal falls through. As theContinue reading “Common Ways Calls Fail at Dealerships”

GA4 Integration is More Than a Checked Box

Marchex’ GA4 + Marketing Edge integration is more than a just checked box. This integration gives users the ability to understand how visitors arrive and interact with their web and app properties. Our GA4 Integration has been available for early access since February 2023 and reached General Availability in April 2023. Since Google sunset UniversalContinue reading “GA4 Integration is More Than a Checked Box”

Conversation Intelligence: The Best First-Party Data

Collecting information about target markets is an essential part of any marketing strategy. Recovering insights into your consumer base’s background and preferences can inform a marketing team’s messaging tactics. Data is more valuable the closer it is to matching the profile of a marketer’s actual customers, so information taken from the customers themselves, or first-partyContinue reading “Conversation Intelligence: The Best First-Party Data”

Reduce Unanswered Calls

One way calls can fail at dealerships is when the representative fails to pick up the phone. Calls can go unanswered for a variety of reasons including issues with the phone system, calls incorrectly routing, or inadequate staffing. Luckily, there are several easy, practical fixes you can make to reduce the rate of unanswered calls.  Continue reading “Reduce Unanswered Calls”

Improve Call Handling Performances and Outcomes

Automotive dealers who wish to refine their phone operations and increase revenue should register today to attend the second installment of our ongoing automotive webinar series, going live March 23rd at 10:30AM PT/1:30PM ET.  The webinar will feature industry experts Anne-Marie Anderson, Marchex Senior Automotive Market Analyst, and Chris Spensley, Marchex Senior Director of Automotive,Continue reading “Improve Call Handling Performances and Outcomes”