So, you’ve decided a call tracking platform can help you take your marketing to the next level. When choosing a provider, you’ll not only want to consider a wide range of technology solutions, but also the people behind them. Answer these questions to help narrow your search: Does the provider know my market? Your providerContinue reading “What to ask when selecting a call tracking platform”
Communication between businesses and consumers has changed drastically over the past few years. Businesses of all sizes often support multiple channels of communication with their consumers. A study done by Ruppel and Burke found there are a lot of situations where various communication channels or methods can complement one another. They highlighted that some combinationsContinue reading “How text communication can help improve re-engagement rates”
Call analytics, call tracking, conversation analytics. You may have heard these terms before, but what do they mean exactly? Read on to understand how these terms relate and how you can use them in your business to gain an advantage. What are call analytics? Call Analytics are metrics derived from measuring phone calls that canContinue reading “New to call analytics? Start here”
If your business is hoping to optimize your communications and improve your customer’s experience by implementing a text messaging platform, you may wonder where to start. You know SMS can make you more efficient, and that it’s a customer’s preferred method of communication, but it’s important to pick the right platform and maximize these strengths.Continue reading “What to look for in a text message platform”
Updated 9/14/21 Phone calls continue to prove themselves as the driving force in commerce. During the pandemic, phone calls to businesses have changed the way business is done for certain industries. In fact, the need to track calls has shifted and increased in many cases. Even in this age of digital ubiquity where many consumersContinue reading “10 industries that need call tracking to succeed”
We’re thrilled to announce that Marchex Engage for Automotive has received the 2021 ‘Product of the Year’ award as part of Business Intelligence Group’s BIG Award for Business. The award program evaluates and rewards companies, products and people that are leading their respective industries. This is the 9th award that Marchex and its conversation intelligenceContinue reading “Marchex Wins “Product of the Year” from 2021 BIG Award for Business”
