In business, table stakes are the minimum entry requirement for a market or business arrangement. They can be price, cost model, technology, or other capabilities that represent a minimum requirement to have a credible competitive starting position in a market or other business arrangement. At Marchex, we’re constantly moving the table stakes. While in the past,Continue reading “Conversation Intelligence — Your guide to answers.”
Texting in business is becoming increasingly more common, particularly when it comes to interacting with prospective customers. Nearly everyone is within reach of their phone at any given time, so texting is often the best way to grab a customer’s attention quickly. It’s also the easiest way for them to respond, making texting a highlyContinue reading “The power of texting throughout the customer journey”
Boar’s Head Resort is a 300-year-old getaway in the Blue Ridge Mountains in Virginia. The resort provides golf, fine dining and spa treatments, along with other outdoor activities for a customer base looking for quiet days of relaxation and fun. Effective advertising is key for Boar’s Head to reach new and repeat customers and maintainContinue reading “How Boar’s Head Resort optimized their advertising spend and increased call volume”
The auto sales space today is fast-moving, data-driven and efficient – or at least it should be if a dealership is finding and following the best leads from the strongest channels. There’s not much bandwidth for busywork like manual data entry and monitoring calls one-by-one. Still, dealerships need to tune into their data and knowContinue reading “Automate CRM Processes Using Conversation Intelligence”
Marchex has been named a leader for its Conversational Intelligence solutions by Opus Research in their 2021 Conversational Intelligence Intelliview report. In the report, Opus analyzes the products, services, positioning, and potential of eleven Conversation Intelligence companies. The team assessed the value that each solution brings to calls, texts, and other conversations, as well asContinue reading “Marchex named a leader by Opus Research for Applied Conversation Intelligence”
Tell us about yourself. At the core, I’ve always been someone who thrives on embracing new and emerging technologies. With more than 20 years of experience in Senior Living and Healthcare, I’m passionate about helping the Senior Living industry embrace innovating marketing strategies and analytics. I look to inspire marketers to adopt new and excitingContinue reading “Meet the Expert: Catherine Erikson, VP of Senior Living”
