Today, if you are a marketer, it’s not enough for you to just generate leads. It’s also vital for you to identify the sources of your leads, so you know which of your campaigns are performing well and which aren’t. You need call tracking. Call tracking helps identify which of your marketing campaigns triggered a particularContinue reading “5 things you didn’t know call tracking could do”
As a marketer, you’re more than aware of the need to quantify marketing results. Whether to justify spend, maximize budget or make a case for more resources, proving return on investment (ROI) is widely accepted as a basic marketing function. For strictly digital campaigns, Google Analytics and other tools may be enough. For buying journeysContinue reading “5 ways to know if you need call tracking”
As a marketer, you interact with customers across an exhausting number of devices and channels. Let’s add them up. First, smartphones that deliver near-constant internet connectivity, along with laptops and tablets. Then, there’s digital ads and social media. But, what tends to get overlooked is how those interactions often conclude with a phone call. IfContinue reading “Why your business needs call attribution”
G2 Crowd identified Marchex as one of the best inbound call tracking providers, thanks to high ratings in customer satisfaction and “likeliness to recommend” from real users. G2 Crowd is a top business solutions review website. “It’s an honor to be recognized by G2 Crowd, and ultimately, by our customers. We understand providing a meaningfulContinue reading “Marchex named a leader in inbound call tracking by real users on G2 Crowd”
Attributing offline conversions doesn’t have to be complex. In the age where data is more accessible than ever, it’s natural to seek increasingly more granular insights. But, to what end? At Marchex, we aim to avoid over-saturation–pursuing data for data’s sake—and instead, focus on data that’s actionable. So, how can we quickly attribute Google, referral,Continue reading “Attributing offline conversions by channel – A simple approach”
For 11 years and counting, Marchex has provided actionable insights to a variety of industries that consider consumer-to-business phone calls a valuable asset. As a company that keeps customers at the center of everything it does, Marchex invests heavily in product innovation to help businesses identify the right audiences, engage them with quality messages andContinue reading “Evaluating Call Analytics platforms? Consider the benefits of Marchex.”
