Last summer, Google officially retired Universal Analytics (UA) and transitioned over to Google Analytics 4. The new generation of digital analytics notably tracks both web and app activity. A few months prior to the launch, Marchex introduced the general availability of its GA4 integration with Marketing Edge to help marketers and businesses meet the customerContinue reading “Key Benefits of Marketing Edge + GA4 Integration”
“Half the money I spend on advertising is wasted, and the trouble is I don’t know which half” – John Wanamaker We often discuss what home services companies can do to prioritize calls and focus on calls that matter. To re-cap, here are four easy to use, cost-effective technologies: However, you might be thinking, “I’veContinue reading “Benefits of Call Summaries for Home Services Companies”
Marchex is excited to announce that we have won the 2024 APPEALIE SaaS Customer Success Award! The APPEALIE SaaS Awards annually acknowledge top tier SaaS platforms for high quality products and outstanding customer experiences. Marchex won the award for going above and beyond in our partnership with Sierra Air Conditioning & Plumbing, a Las Vegas-basedContinue reading “Marchex Wins the 2024 Appealie SaaS Customer Success Award”
Marchex is happy to announce that we have won a Business Intelligence Sales and Marketing Technology Award in the Insights and Analysis category for our Sentiment Suite offering! The Sales and Marketing Technology Awards annually recognizes organizations and products that facilitate companies’ and customers’ abilities to connect and collaborate. This is the third time thatContinue reading “Sentiment Suite Wins 2024 Business Intelligence “Sammy” Awards”
Marchex’s Sentiment Analysis Suite for home services offers many benefits that help businesses better understand customer feedback, improve service quality, and enhance customer satisfaction. You might wonder why sentiment analysis is necessary when you already collect reviews and send out surveys. It’s still important because Sentiment Suite can collect customer emotions for your team, provideContinue reading “The New Home Services Success Formula: Delighting Customers”
Automotive dealers and their staff should set goals and expectations regarding customer conversations. They must ensure that customer interactions go smoothly both on the phone and the sales floor. Dealers should connect with their teams and establish the following guidelines: Is Your Team Informed? The most important point for dealers to address is whether theirContinue reading “Train Your Staff to be Auto Sales Pros”
