Unlocking the Next Frontier of Marketing ROI: From Attribution to Outcome
Executive Summary In an era where digital data dominates dashboards, marketers often celebrate the ability to track every click, impression, and conversion. Yet, a critical gap remains: what happens when the customer calls? Phone conversations—high-intent moments of decision—remain largely invisible to traditional attribution models. Call Tracking Numbers (CTNs) and Dynamic Number Insertion (DNI) technology can bridgeContinue reading “Unlocking the Next Frontier of Marketing ROI: From Attribution to Outcome “
