Over the course of this year, third-party cookies will be phased out of use on the internet. Apple’s Safari and Mozilla Firefox already block third-party cookies, and Google will cease using them by the end of 2024. Rest assured, the phasing out of third-party cookies will not affect how Marketing Edge serves its customers. MoreContinue reading “What Does the Elimination of Third-Party Cookies Mean for Your Business?”
In the age of telehealth, online methods of marketing have become the new industry standard. About 74% of patients research new doctors online. Marketing to potential patients online can benefit health organizations in a variety of ways. Providers already offer easy ways for patients to connect with them online, track overall marketing performance, and personalizeContinue reading “Extract Critical Call Data to Increase Patient Appointments”
RevLocal is a digital marketing agency that manages campaigns for thousands of clients. Many of these clients want phone calls, so RevLocal uses call tracking to manage performance. After their former call tracking provider was acquired by another business, RevLocal transitioned to Marchex Marketing Edge because they could scale as needed and the functionality wasContinue reading “See How RevLocal Improves the Customer Experience with Automation”
Effective July 1, 2023, Google says goodbye to Universal Analytics (UA) and makes way for Google Analytics 4 (GA4), the next iteration of digital analytics which tracks both web and app activity. To help marketers and businesses meet the customer journey opportunities in front of them, Marchex today introduces the general availability of its GA4Continue reading “4 Key Benefits of Marchex Marketing Edge GA4 Integration”
We’re excited to announce that Marchex has won the APPEALIE SaaS Customer Success Award for our Geeks on Site case study. This is quite an accomplishment, as the APPEALIE SaaS Awards are the most selective in the software space—acknowledging only the most dedicated customer success teams in the SaaS world. The winners of the SaaSContinue reading “Marchex Receives the 2022 APPEALIE SaaS Customer Success Award”
Originally published November, 2017 One of the most common challenges faced by senior living marketers is how to deliver a consistently superior customer experience across several locations. Marketing and sales teams in the senior living and multi-family housing industries understand that the customer experience is extremely important in determining how residents think of your brand. InContinue reading “How the Senior Living Industry Can Deliver a Premium Customer Experience”
