What to look for in a text message platform
If your business is hoping to optimize your communications and improve your customer’s experience by implementing a text messaging platform, you may wonder where to start. You know SMS can make you more efficient, and that it’s a customer’s preferred method of communication, but it’s important to pick the right platform and maximize these strengths. Let’s run through some things to look for in a text message platform…
Smart campaign management
To implement a successful texting campaign, you need to organize your audience into well-defined groups and ideally you should send these groups highly targeted messages. A smart texting solution in today’s marketing world should help you build the right audiences with criteria filters. Timing is important too. Depending on where in the customer journey a buyer is, you will need to send messages at different times. Send immediately, schedule for later, or send automatically with workflow triggers – an involved marketer will likely need all these options.
Find a text message platform that can give your connect and conversion rates a boost with flexible engagement strategies that break through the noise.
Efficient automation
Text messaging is a moment-to-moment channel, boasting a 4-minute average response time. You may be intimidated by that number – you need a communication platform that is efficient and low-maintenance for a busy team that wants to excel.
Fortunately, with the right platform, much of the SMS marketing process can be automated. The best time to answer a customer’s inbound text is immediately. With AI-enabled texting bots, businesses can gather basic info automatically from a customer in the minutes after a first text is sent, gauge a customer’s answers, and route the inquiry to your sales team when it’s time to close.
A texting platform shouldn’t make you do the busywork; it should respond, score, and qualify leads automatically. It should automate your campaigns and even integrate them into your existing workflows to completely align with your needs and processes.
Find a text message platform that can send highly customized messages and organize leads with minimal manual effort on your end.
Proven results
Find a text message platform that yields significant, measurable results. When real estate company Zillow implemented Marchex Sonar to connect their sales team with agents via SMS, they saw 98% agent engagement.
To learn more about what Marchex Sonar can do for your company with its text messaging platform, get a demo.