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Author Archives: Camille Bishop

Conversation Intelligence: The Best First-Party Data

Collecting information about target markets is an essential part of any marketing strategy. Recovering insights into your consumer base’s background and preferences can inform a marketing team’s messaging tactics. Data is more valuable the closer it is to matching the profile of a marketer’s actual customers, so information taken from the customers themselves, or first-partyContinue reading “Conversation Intelligence: The Best First-Party Data”

Enrich Data Within Your Current Platform with Marchex Platform Services

With Marchex, you can apply conversation intelligence to your data without porting phone numbers, using call tracking numbers or switching platforms. Our conversation intelligence technology can help your organization understand sales conversation outcomes at scale, solve challenges that revenue teams frequently face, and is able to integrate with a variety of systems many businesses alreadyContinue reading “Enrich Data Within Your Current Platform with Marchex Platform Services”

Key Benefits of Business Texting for Revenue Teams

Texting is one of the fastest growing business practices for engaging with customers. Business texting has a variety of proven benefits, including increased engagement with customers and faster service times. Revenue teams can seize the opportunities that text provides to nurture relationships with customers, lock down sales, and increase revenue. Automated text can further streamlineContinue reading “Key Benefits of Business Texting for Revenue Teams”