Originally posted on November 4th, 2021 Since originally posting about this in November last year, the news of the Zipwhip software being sunset has continued to materialize. Since then, the Marchex Sonar brand has been able to ensure organizations formerly using Zipwhip do not miss a beat with their communication strategy. When Twilio acquired ZipwhipContinue reading “Twilio Confirms 2022 Zipwhip Software Shut Down”
We’re excited to share the news that Marchex has been selected as the Overall SaaS Award winner in the Analytics + Business Intelligence Category of the 2021 APPEALIE SaaS Awards. Marchex won the award based on its conversation intelligence platform and Sales Engagement product suite. The APPEALIE SaaS Award winners were selected using Net PromoterContinue reading “Marchex Wins APPEALIE Overall SaaS Award”
Missed calls and texts happen, phone tag is often inevitable, but are you taking the right actions to close the deal after an opportunity is missed? With customer expectations and the cost of advertising on the rise, you can’t afford to let your sales calls go unanswered. Informed engagement is critical to meeting your customersContinue reading “Take informed actions to close the deal”
Marketing and selling today are about leveraging information. Customers enter their buying journey assuming their preferred vendor will know what they want, where, and why. But, they can also switch vendors in the time it takes for a phone to ring. Sales has sped up; in order to close, sellers need to jump on eachContinue reading “Identifying your Buyer’s Goal with Customer Intent”
How customers find and interact with your business is key to optimizing marketing and sales performance. When a consumer starts looking for a product or service, they’ll likely start their search online. Whether they use mobile or desktop, they typically visit a business’s website first. Then, they call or text for more information. And finally,Continue reading “Journey Intelligence: Understanding the Customer Journey from Lead to Close”
For many sellers and marketers, navigating an online-to-offline transition in the customer journey can be a major pain point. In part, this is because leads may drop when they can’t use their preferred channel. Take this example: An on-the-go shopper wants to ask a question about a specific vehicle’s availability at a car dealership, butContinue reading “3 reasons your business should use text”
