Marchex Logo
Log In

Author Archives: smartsites

The Role and Benefit of Conversational Intelligence in Healthcare

In an evolving healthcare landscape, patient engagement, retention, and operational efficiency have never been more critical. Conversational intelligence is emerging as a game-changer, helping health systems optimize patient interactions, reduce friction in appointment scheduling, and ensure that every touchpoint is as effective as possible.  In this Q&A, industry expert, Steven Metzinger, a health system consultantContinue reading “The Role and Benefit of Conversational Intelligence in Healthcare”

2025 Trends in AI and Conversational Intelligence: Why Businesses Can’t Afford to Wait

In a recent webinar, 2025 Trends in Customer Insights Driving Revenue Growth, industry leaders tackled a question on every business leader’s mind: How do we use AI effectively to improve customer interactions and drive revenue?  One thing became clear from the conversation—AI-driven conversational intelligence is no longer just a nice-to-have.  It’s here, evolving fast, andContinue reading “2025 Trends in AI and Conversational Intelligence: Why Businesses Can’t Afford to Wait”

Driving Success: How DGDG Transformed Automotive Marketing with Marchex

In the fast-paced automotive industry, staying ahead is crucial for success. The Del Grande Dealer Group (DGDG), a prominent family-owned automotive consortium in the Bay Area, has been a trailblazer since its establishment in 1998. Committed to customer satisfaction and equipped with an extensive top-tier vehicle portfolio, DGDG continuously evolves to meet market demands. PartneringContinue reading “Driving Success: How DGDG Transformed Automotive Marketing with Marchex”

Utilize Customer Insights with Marchex

They say knowledge is power and I absolutely agree. The best example I can think of lately is the annual JD Power automotive summit which always precedes the NADA convention.   This year was the same and a little different.   What was the same? The best and brightest in the industry showed up inContinue reading “Utilize Customer Insights with Marchex”

Take the Mystery Out of Measuring Performance

The automotive industry is continuing to change at an accelerating pace. It is imperative to stay ahead of this change and use that flexibility to sustain success. There is an expression in the business that goes something like: “you can’t manage what you can’t measure.” This will be an ongoing conversation throughout the year. ThisContinue reading “Take the Mystery Out of Measuring Performance”

Marchex Wins the 2024 AI Excellence Award

Marchex is excited to announce that we have won the 2024 Business Intelligence Artificial Intelligence Excellence Award in the Generative AI category for Marchex Platform Services! As artificial intelligence (AI) enters mainstream consciousness, technology continues to evolve at a breakneck pace. The AI Excellence Awards recognizes people, products, and companies that apply AI tools toContinue reading “Marchex Wins the 2024 AI Excellence Award”