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Author Archives: smartsites

Top Texting Strategies for Franchise Organizations

Text is one of the most effective ways for franchise systems to communicate. The challenge with franchise marketing is that two layers need your attention: As a partner to a leading franchise association, Marchex provides text capabilities via its intelligent mobile messaging platform and can support multiple business functions.  Franchisees and franchisors successfully use textContinue reading “Top Texting Strategies for Franchise Organizations”

Who Wins the Car Sale Today and Why?

Like many industries today, trust is a key factor in how successful a dealership is at selling cars. Car buyers spend thousands of dollars on a single purchase and can be loyal to a specific brand for years, if not a lifetime. As consumers, we expect our path to purchase to be seamless, and theContinue reading “Who Wins the Car Sale Today and Why?”

Marchex Marketing Edge wins Gold Stevie Award

Marchex Marketing Edge picked up the gold in the Marketing Solution-New Version category in the 2021 Stevie Awards. The Stevie Awards recognize the achievements of contact center, customer service, business development, and sales professionals worldwide. The selection panel looks for solutions that address real-time consumer demands and compelling client success stories in addition to theContinue reading “Marchex Marketing Edge wins Gold Stevie Award”

Understand and optimize your Google Ads account based on demographic and audience targeting data

You are a marketer who uses paid search to drive phone calls for your business. You’ve taken the steps to set up your Google Ads campaigns, ad groups, keywords, and ads with the standard best practices.  You know the value of call analytics and you are powering your decision making with a cutting-edge call analytics solution that is accurate and scalable.    You knowContinue reading “Understand and optimize your Google Ads account based on demographic and audience targeting data”

Improve Your Google Ads ROI with Scalable Call Analytics

Using paid search is a core tactic in many a marketer’s strategy. You create keywords and ads based on what will drive the most revenue and the best ROI for your business. Within the platform, you can see the number of clicks and cost your ads drive and if you’ve set up conversion measurements, youContinue reading “Improve Your Google Ads ROI with Scalable Call Analytics”

How call tracking works

Whether you’re a marketer, a customer service or support manager, call tracking can help you understand your inbound calls. You can learn how people are finding your business, the volume of calls you are receiving and with the right platform, the reason people are calling your business in the first place. Given the power ofContinue reading “How call tracking works”