A phone call can have many outcomes and sometimes the result isn’t always the one we’d like. When tracking calls, it’s important to distinguish between unwanted calls and those that result in a conversion. A conversion is a desired outcome defined as valuable to your business. In many cases it means a sale took place, or an appointment wasContinue reading “Tracking Sales Conversions with Calls”
What if there was a way to help your revenue team more easily incorporate sales and marketing data into your existing systems, such as a CRM or bid management platform, and reduce the need for custom development? Marchex is now introducing custom webhooks with Marketing Edge to address this business challenge. Custom webhooks provide teamsContinue reading “Integrate the Data You Need with Custom Webhooks”
Companies offer free trials so prospective customers can understand the value they’ll receive if they decide to buy the product. Trying before buying can alleviate doubts and help users make an informed decision. At Marchex, we offer a 30-day free trial of our flagship conversation analytics platform, Marchex Marketing Edge, to remove the risk barrier and offer upfront affordability. This risk-free opportunity lets your team experience firsthand the clarity into the performance of campaigns that drive phone calls, andContinue reading “3 steps to implementing your free Marketing Edge trial”
You are a marketer who uses paid search to drive phone calls for your business. You’ve taken the steps to set up your Google Ads campaigns, ad groups, keywords, and ads with the standard best practices. You know the value of call analytics and you are powering your decision making with a cutting-edge call tracking and attribution solution that is accurate and scalable. Continue reading “Understand and optimize your Google Ads account based on demographic and audience targeting data”
