Marchex Logo
Log In

Author Archives: smartsites

Attributing offline conversions by channel – A simple approach

Attributing offline conversions doesn’t have to be complex. In the age where data is more accessible than ever, it’s natural to seek increasingly more granular insights. But, to what end? At Marchex, we aim to avoid over-saturation–pursuing data for data’s sake—and instead, focus on data that’s actionable. So, how can we quickly attribute Google, referral,Continue reading “Attributing offline conversions by channel – A simple approach”

Evaluating Call Analytics platforms? Consider the benefits of Marchex.

For 11 years and counting, Marchex has provided actionable insights to a variety of industries that consider consumer-to-business phone calls a valuable asset. As a company that keeps customers at the center of everything it does, Marchex invests heavily in product innovation to help businesses identify the right audiences, engage them with quality messages andContinue reading “Evaluating Call Analytics platforms? Consider the benefits of Marchex.”

Marketing status check – are you optimizing all your channels?

Whether it’s the beginning of your fiscal year or you’ve just passed the half-way mark, July is a great time to evaluate the performance of your marketing strategies. The number of channels available has exploded in the past few years and technology available to measure and optimize outcomes has kept pace. Digital channels may seemContinue reading “Marketing status check – are you optimizing all your channels?”

How healthcare enterprises can use Call Analytics to find more patients

For multi-location businesses offering niche health services like hearing aids and dental care, driving calls from digital ads is likely one of your main sources of new business. And once those callers connect with your business, it’s equally important they have a positive experience reaching a representative and having their inquiry solved – whether thatContinue reading “How healthcare enterprises can use Call Analytics to find more patients”

Home improvement brands: Get the most out of the leads to your professional contractor network

Home improvement investments such as air conditioning systems, furnaces, hot water tanks, and heat pumps can be considerable purchases for most homeowners. When the time comes to make a purchase or a major repair, customers want answers from the experts, and often turn to manufacturers for information. Because these are not everyday purchases, consumers typicallyContinue reading “Home improvement brands: Get the most out of the leads to your professional contractor network”

With more than 140 million calls analyzed, Marchex offers the Industry’s leading speech analytics technology

Effectively working with customers over the phone gains their confidence. Speaking to them directly instills a belief that your brand has their issues under control, and their best interests at heart. Phone calls are important because, in this mobile and digital era, consumers who pick up the phone and call a business are usually highlyContinue reading “With more than 140 million calls analyzed, Marchex offers the Industry’s leading speech analytics technology”