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Category Archives: AI

Avoiding the Top AI Agent Pitfalls: Lessons from Millions of Customer Calls 

When it comes to customer experience, artificial intelligence has officially joined the front lines. AI voice agents are answering phones, booking appointments, and handling inquiries faster than ever — and businesses love efficiency.   But what happens when the experience on the other end of the line doesn’t match your brand promise?  At Marchex, we analyze millions of real customer conversationsContinue reading “Avoiding the Top AI Agent Pitfalls: Lessons from Millions of Customer Calls “

Unlocking the Next Frontier of Marketing ROI: From Attribution to Outcome 

Executive Summary  In an era where digital data dominates dashboards, marketers often celebrate the ability to track every click, impression, and conversion. Yet, a critical gap remains: what happens when the customer calls? Phone conversations—high-intent moments of decision—remain largely invisible to traditional attribution models.  Call Tracking Numbers (CTNs) and Dynamic Number Insertion (DNI) technology canContinue reading “Unlocking the Next Frontier of Marketing ROI: From Attribution to Outcome “

Driving Real ROI: How Auto Service Marketers Can Use AI to Optimize Every Dollar 

 In auto service marketing, the ability to prove ROI is critical. Marketing teams face constant pressure to justify the dollars they spend, deliver measurable leads and meaningful outcomes. Yet for many, the critical last mile of marketing attribution, connecting ad spend to actual customer conversions, remains a major challenge. This is where AI-powered conversation intelligenceContinue reading “Driving Real ROI: How Auto Service Marketers Can Use AI to Optimize Every Dollar “

How AI Search is Reshaping Customer Calls

ChatGPT Is Changing How People Find Your Businesses:    Artificial intelligence is transforming the way customers discover and connect with businesses. In our recent webinar, “AI is Changing Search – What Does it Mean for Your Customer Calls?,” Marchex experts explored how large language models (LLMs) such as ChatGPT are driving a growing share of customerContinue reading “How AI Search is Reshaping Customer Calls”

How AI Search is Revolutionizing Customer Discovery: What Every Business Needs to Know 

That phone call where a customer says “ChatGPT sent me!” is no longer a novelty —it’s becoming the new normal. If your business hasn’t started optimizing for AI-driven search, you’re already behind the curve.  The AI Search Revolution is Here  The numbers speak for themselves. ChatGPT now has nearly 800 million weekly active users worldwideContinue reading “How AI Search is Revolutionizing Customer Discovery: What Every Business Needs to Know “

Posted inAI

“I Let ChatGPT Choose My Auto Shop” – The Growing Influence of AI on Vehicle Service Decisions 

Picture this: You’re driving home from work when your car starts making an alarming grinding sound. Instead of pulling over to frantically Google “car grinding noise,” you ask your phone’s AI assistant what might be wrong and whether it’s safe to continue driving. You do your best at recreating the sound with your voice, hopingContinue reading ““I Let ChatGPT Choose My Auto Shop” – The Growing Influence of AI on Vehicle Service Decisions “