Marchex Logo
Log In

Category Archives: AI

No More Blind Spots: Why Multi-Location Businesses Need Conversational Intelligence Now 

If you’re responsible for marketing across a network of locations, you’ve likely invested time and budget in building funnels, fine-tuning campaigns, and optimizing digital experiences. You’re tracking impressions, clickthrough rates, cost-per-lead, and all the usual suspects.   But what happens after the call connects? Despite costly investments in CRM, ad tech, and martech, most multi-location businessesContinue reading “No More Blind Spots: Why Multi-Location Businesses Need Conversational Intelligence Now “

How Conversation Intelligence Turns Healthcare Marketing into a Revenue Driver  

Expect to Learn:   In today’s competitive and patient-centric healthcare landscape, hospital systems are under pressure not only to attract patients but also to prove measurable value from every marketing dollar spent. Modern digital tools, including Google Ads, Facebook campaigns, SEO, CRM systems, and marketing automation, have become essential for reaching and engaging patients. Yet forContinue reading “How Conversation Intelligence Turns Healthcare Marketing into a Revenue Driver  “

Turning Customer Emotions into Marketing Success: The Power of Sentiment

Advertising costs are increasing, budgets are tightening, and  your company’s leadership may be eager to see how AI can enhance marketing results—but only if the impact is measurable. Amid these challenges, we must remember the foundation of effective marketing: truly listening to our customers.  Phone conversations are often a significant touchpoint in your customer’s journey,Continue reading “Turning Customer Emotions into Marketing Success: The Power of Sentiment”

What’s Best for Your Business: Industry-Specific AI or General AI? Three questions to ask.

The Right Fit for Your Business Everywhere you look, there’s buzz about AI Agents—a future where human employees work seamlessly with digital assistants. But when considering AI for your business, does “industry experience” of these agents matter? Experts argue that vertical-specific AI can deliver faster ROI (1, 2). But how do you decide if it’sContinue reading “What’s Best for Your Business: Industry-Specific AI or General AI? Three questions to ask.”

Posted inAI

2025 Trends in AI and Conversational Intelligence: Why Businesses Can’t Afford to Wait

In a recent webinar, 2025 Trends in Customer Insights Driving Revenue Growth, industry leaders tackled a question on every business leader’s mind: How do we use AI effectively to improve customer interactions and drive revenue?  One thing became clear from the conversation—AI-driven conversational intelligence is no longer just a nice-to-have.  It’s here, evolving fast, andContinue reading “2025 Trends in AI and Conversational Intelligence: Why Businesses Can’t Afford to Wait”