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Category Archives: Call Analytics

Sierra Air Conditioning & Plumbing Gains Greater Visibility with Marchex Integration

Sierra Air Conditioning & Plumbing is a heating and air conditioning company serving the Las Vegas Valley since 1987. They integrated Marchex Platform Services into their field management software solution to obtain greater insight into sales calls. Their staff were then able to use this information to improve their marketing campaign ROI, optimize call centerContinue reading “Sierra Air Conditioning & Plumbing Gains Greater Visibility with Marchex Integration”

Reduce Unanswered Calls

One way calls can fail at dealerships is when the representative fails to pick up the phone. Calls can go unanswered for a variety of reasons including issues with the phone system, calls incorrectly routing, or inadequate staffing. Luckily, there are several easy, practical fixes you can make to reduce the rate of unanswered calls.  Continue reading “Reduce Unanswered Calls”

Marchex Receives the 2022 APPEALIE SaaS Customer Success Award

We’re excited to announce that Marchex has won the APPEALIE SaaS Customer Success Award for our Geeks on Site case study. This is quite an accomplishment, as the APPEALIE SaaS Awards are the most selective in the software space—acknowledging only the most dedicated customer success teams in the SaaS world. The winners of the SaaSContinue reading “Marchex Receives the 2022 APPEALIE SaaS Customer Success Award”

Boost Dealership Sales with Call Tracking

Perfecting a marketing strategy is a challenge for any business, and automotive dealerships are no exception. Dealers and other business owners often struggle to identify which marketing channels generate the most revenue. Since most auto buyers make a phone call along the path to purchase, dealers could benefit from a tool that analyzes their callsContinue reading “Boost Dealership Sales with Call Tracking”

Key Insights You Can Get From Call Transcription

Leveraging a call tracking solution that provides call recordings and transcription can save you time and deliver valuable business insights. Many call tracking and telephony platforms offer call recording. Yet, transcription is not always an option. If you want to understand what happened on a specific call, you need to listen to the recording. IfContinue reading “Key Insights You Can Get From Call Transcription”

Maximize Revenue by Focusing on Calls that Matter

Most businesses understand the importance of knowing what happens on customer phone calls. Some companies use secret shopping to understand calls, and others listen to a sample of random calls, hoping those calls are indicative of the rest. The challenge is listening to every call efficiently and effectively, so you can find ways to maximizeContinue reading “Maximize Revenue by Focusing on Calls that Matter”