Call Ads, or Call-Only Ads, are a Google Ads type that only work on devices that make phone calls. These ads are all about where a prospect is in the buyer’s cycle – they are best suited for a prospect about to make a purchase. Here’s how they work: When a searcher clicks on yourContinue reading “5 situations when you should use Google’s Call-Only Ads ”
Tools and techniques to increase your value and prove it. Adding and proving value for clients for your agency has never been more important as the pandemic has caused advertising budgets around the world to freeze. As an agency marketer, you know it’s important to tie your services back to what really matters – sales.Continue reading “How to make your agency indispensable”
You are a marketer who uses paid search to drive phone calls for your business. You’ve taken the steps to set up your Google Ads campaigns, ad groups, keywords, and ads with the standard best practices. You know the value of call analytics and you are powering your decision making with a cutting-edge call analytics solution that is accurate and scalable. You knowContinue reading “Understand and optimize your Google Ads account based on demographic and audience targeting data”
Marchex Marketing Edge picked up the gold in the Marketing Solution-New Version category in the 2021 Stevie Awards. The Stevie Awards recognize the achievements of contact center, customer service, business development, and sales professionals worldwide. The selection panel looks for solutions that address real-time consumer demands and compelling client success stories in addition to theContinue reading “Marchex Marketing Edge wins Gold Stevie Award”
In the past year, customer sentiment has evolved. In several recent surveys and studies, it’s clear that consumers and businesses agree that the buying process has changed. From buying everything from groceries to vehicles to software, researchers learned that customers still want to buy products and services; but they are demanding more, like knowing safetyContinue reading “5 Ways to Improve Call Handling Now”
Juniper Communities provides a wide range of residential options for seniors in three states. To find prospective residents, Juniper relies on inbound phone calls. When Juniper acquired a new property in May 2019, the management team discovered Marchex Speech Analytics. The team was impressed by the community’s ability to reach prospects by optimizing inbound callContinue reading “How Juniper Communities learned to reach more prospective residents on the phone”
