You may have heard of call tracking or call analytics but aren’t sure what it means for your marketing. Marketers need data to understand and improve the performance of their initiatives. While digital tactics typically come with metrics included, offline tactics such as phone calls and texts, are measured with Call (or Conversation) Analytics. ForContinue reading “Call Tracking and Call Analytics: The Basics”
Call Ads, or Call-Only Ads, are a Google Ads type that only work on devices that make phone calls. These ads are all about where a prospect is in the buyer’s cycle – they are best suited for a prospect about to make a purchase. Here’s how they work: When a searcher clicks on yourContinue reading “5 situations when you should use Google’s Call-Only Ads ”
Tools and techniques to increase your value and prove it. As an agency marketer, you know it’s important to tie your services back to what really matters – sales. In our work with over 300 agencies, we have helped our customers improve performance for their clients. Here are a few key ways we help ourContinue reading “How to make your agency indispensable”
You are a marketer who uses paid search to drive phone calls for your business. You’ve taken the steps to set up your Google Ads campaigns, ad groups, keywords, and ads with the standard best practices. You know the value of call analytics and you are powering your decision making with a cutting-edge call tracking and attribution solution that is accurate and scalable. Continue reading “Understand and optimize your Google Ads account based on demographic and audience targeting data”
Marchex Marketing Edge picked up the gold in the Marketing Solution-New Version category in the 2021 Stevie Awards. The Stevie Awards recognize the achievements of contact center, customer service, business development, and sales professionals worldwide. The selection panel looks for solutions that address real-time consumer demands and compelling client success stories in addition to theContinue reading “Marchex Marketing Edge wins Gold Stevie Award”
In the past year, customer sentiment has evolved. In several recent surveys and studies, it’s clear that consumers and businesses agree that the buying process has changed. From buying everything from groceries to vehicles to software, researchers learned that customers still want to buy products and services; but they are demanding more, like knowing safetyContinue reading “5 Ways to Improve Call Handling Now”
