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Category Archives: Call Analytics

Understand and optimize your Google Ads account based on demographic and audience targeting data

You are a marketer who uses paid search to drive phone calls for your business. You’ve taken the steps to set up your Google Ads campaigns, ad groups, keywords, and ads with the standard best practices.  You know the value of call analytics and you are powering your decision making with a cutting-edge call tracking and attribution solution that is accurate and scalable.   Continue reading “Understand and optimize your Google Ads account based on demographic and audience targeting data”

Marchex Marketing Edge wins Gold Stevie Award

Marchex Marketing Edge picked up the gold in the Marketing Solution-New Version category in the 2021 Stevie Awards. The Stevie Awards recognize the achievements of contact center, customer service, business development, and sales professionals worldwide. The selection panel looks for solutions that address real-time consumer demands and compelling client success stories in addition to theContinue reading “Marchex Marketing Edge wins Gold Stevie Award”

Marketing Attribution for Phone Calls – Part 1 of a 3-part series

One of the main reasons that marketers seek call tracking is for attribution: They want data that measures marketing tactics that drive phone calls. There are many reasons for wanting attribution: There are several strategies a business can use when deploying call tracking and which one a business chooses has to do with what theyContinue reading “Marketing Attribution for Phone Calls – Part 1 of a 3-part series”

Marketing Attribution for Phone Calls – Part 2 of a 3-part series

In this installment of our 3-part series on gaining marketing attribution from phone calls, we focus on gaining insights at the channel level. This is a typical entry strategy for a lot of businesses implementing call tracking. In part 1, we focused on campaign-level tracking: Using a single call tracking number (CTN) across your channelsContinue reading “Marketing Attribution for Phone Calls – Part 2 of a 3-part series”