Marketers who want to understand and improve campaign performance rely on data to make adjustments. For marketers who drive phone calls, that data includes knowing how many calls they are driving – campaign-level tracking – and from which sources. At the channel-level covered in part 2 of this series, marketers have the information they needContinue reading “Marketing Attribution for Phone Calls – Part 3 of a 3-part series”
In this installment of our 3-part series on gaining marketing attribution from phone calls, we focus on gaining insights at the channel level. This is a typical entry strategy for a lot of businesses implementing call tracking. In part 1, we focused on campaign-level tracking: Using a single call tracking number (CTN) across your channelsContinue reading “Marketing Attribution for Phone Calls – Part 2 of a 3-part series”
One of the main reasons that marketers seek call tracking is for attribution: They want data that measures marketing tactics that drive phone calls. There are many reasons for wanting attribution: There are several strategies a business can use when deploying call tracking and which one a business chooses has to do with what theyContinue reading “Marketing Attribution for Phone Calls – Part 1 of a 3-part series”
Your business relies on inbound calls for revenue. So, with a budget in mind, you…. …create your strategy …optimize your channels ….run click-to-call campaigns ….send direct marketing ….craft landing pages, and …implement call tracking all for the purpose of driving the most qualified calls to your business or call center. And when you look atContinue reading “So, what is the Moment of Truth?”
Marchex has been named a Market Leader in the Spring 2019 Call Tracking & Analytics Software Customer Success Report published by FeaturedCustomers. FeaturedCustomers helps B2B buyers make informed purchasing decisions through vendor-validated customer success content such as testimonials, success stories, and case studies. FeaturedCustomers evaluated dozens of Call Tracking & Analytics Software companies for possibleContinue reading “Marchex Named Market Leader for Call Tracking & Analytics Software”
For multi-location businesses offering niche health services like hearing aids and dental care, driving calls from digital ads is likely one of your main sources of new business. And once those callers connect with your business, it’s equally important they have a positive experience reaching a representative and having their inquiry solved – whether thatContinue reading “How Healthcare Enterprises Can Use Conversation Intelligence to Find More Patients”
