Marchex Logo
Log In

Category Archives: Call Analytics

Marchex Named Market Leader for Call Tracking & Analytics Software

Marchex has been named a Market Leader in the Spring 2019 Call Tracking & Analytics Software Customer Success Report published by FeaturedCustomers. FeaturedCustomers helps B2B buyers make informed purchasing decisions through vendor-validated customer success content such as testimonials, success stories, and case studies. FeaturedCustomers evaluated dozens of Call Tracking & Analytics Software companies for possibleContinue reading “Marchex Named Market Leader for Call Tracking & Analytics Software”

How Healthcare Enterprises Can Use Conversation Intelligence to Find More Patients

For multi-location businesses offering niche health services like hearing aids and dental care, driving calls from digital ads is likely one of your main sources of new business. And once those callers connect with your business, it’s equally important they have a positive experience reaching a representative and having their inquiry solved – whether thatContinue reading “How Healthcare Enterprises Can Use Conversation Intelligence to Find More Patients”

Evaluating Call Analytics platforms? Consider the benefits of Marchex.

For 11 years and counting, Marchex has provided actionable insights to a variety of industries that consider consumer-to-business phone calls a valuable asset. As a company that keeps customers at the center of everything it does, Marchex invests heavily in product innovation to help businesses identify the right audiences, engage them with quality messages andContinue reading “Evaluating Call Analytics platforms? Consider the benefits of Marchex.”

Attributing offline conversions by channel – A simple approach

Attributing offline conversions doesn’t have to be complex. In the age where data is more accessible than ever, it’s natural to seek increasingly more granular insights. But, to what end? At Marchex, we aim to avoid over-saturation–pursuing data for data’s sake—and instead, focus on data that’s actionable. So, how can we quickly attribute Google, referral,Continue reading “Attributing offline conversions by channel – A simple approach”

How marketers can use data throughout the customer journey

As marketers, we’re all familiar with the concept of the sales funnel. That is, how a potential customer gains awareness of a product or service, gradually learns more about the offering, and ultimately makes a purchase. As the prospective customer moves through the sales funnel during their path to purchase, how they interact with yourContinue reading “How marketers can use data throughout the customer journey”