Your business relies on inbound calls for revenue. So, with a budget in mind, you…. …create your strategy …optimize your channels ….run click-to-call campaigns ….send direct marketing ….craft landing pages, and …implement call tracking all for the purpose of driving the most qualified calls to your business or call center. And when you look atContinue reading “So, what is the Moment of Truth?”
Marchex has been named a Market Leader in the Spring 2019 Call Tracking & Analytics Software Customer Success Report published by FeaturedCustomers. FeaturedCustomers helps B2B buyers make informed purchasing decisions through vendor-validated customer success content such as testimonials, success stories, and case studies. FeaturedCustomers evaluated dozens of Call Tracking & Analytics Software companies for possibleContinue reading “Marchex Named Market Leader for Call Tracking & Analytics Software”
To maximize revenue, it’s essential for businesses to not only generate leads but identify the sources of said leads in order to identify which marketing campaigns lead to a conversion, and which underperform. This knowledge can then be used to optimize marketing spending. One tool can accomplish all this and more: call tracking. Here areContinue reading “5 Hidden Benefits of Call Tracking”
Call transcription offers a multitude of benefits for a variety of industries, including auto dealers. Many call tracking platforms already provide call recording services for their customers, but call transcription can reveals deeper insights. Call transcription converts an audio recording of a phone conversation into readable text. Call Analytics takes the process a step further by uncoveringContinue reading “Call Transcription for the Auto Industry”
This post originally appeared on LinkedIn Pulse If you are considering investing time and resources into understanding what marketing activities are driving your inbound phone calls, you’ve come to the right place. Below I’ve listed some common early-stage questions and their answers to help you get started! Should my business be doing this? Any businessContinue reading “Dynamic Call Tracking 101”
As marketers, we’re all familiar with the concept of the sales funnel. That is, how a potential customer gains awareness of a product or service, gradually learns more about the offering, and ultimately makes a purchase. As the prospective customer moves through the sales funnel during their path to purchase, how they interact with yourContinue reading “How marketers can use data throughout the customer journey”
