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Category Archives: Conversation Analytics

Marchex Named The Leader in Conversational Intelligence

The most successful interactions with prospects and customers take the form of a digital, omnichannel conversation. It’s more critical than ever for businesses to be able to digitize the conversation across time, devices, and channels. The Opus Research Conversational Intelligence Intelliview report evaluated the strongest players in this emerging discipline and analyzed why conversations areContinue reading “Marchex Named The Leader in Conversational Intelligence”

How to Avoid the Pitfalls of Playing Phone Tag with Prospects

Whether you’re the customer or the seller, the game of phone tag is frustrating on all ends. We get it, missed calls happen, but is your sales team calling back? If so, how effective are they at converting those leads? In a virtual selling world, sellers hardly get second chances so responding effectively at theContinue reading “How to Avoid the Pitfalls of Playing Phone Tag with Prospects”

Marketing status check – are you optimizing all your channels?

Whether it’s the beginning of your fiscal year or you’ve just passed the half-way mark, July is a great time to evaluate the performance of your marketing strategies. The number of channels available has exploded in the past few years and technology available to measure and optimize outcomes has kept pace. Digital channels may seemContinue reading “Marketing status check – are you optimizing all your channels?”

Optimize your marketing mix–and budget—with Conversational Analytics

You’re getting good phone leads, but can you pinpoint where they are coming from? By identifying which keywords, ad campaigns and channels are driving the high-intent prospects you’re seeking, you can focus your budget where it counts. AI-powered Conversation Intelligence can reveal your best-performing channels, ads or keywords so you can optimize your media spend.Continue reading “Optimize your marketing mix–and budget—with Conversational Analytics”

Know how a prospect became your customer in an omnichannel world

As a marketer, you know there’s rarely a straight line from awareness to interest to consideration to purchase. Today’s customer journey is a pinballing odyssey that bounces from channel to channel.  It’s up to marketers to keep up with prospects. But when a prospect suddenly switches from an online channel to an offline one, manyContinue reading “Know how a prospect became your customer in an omnichannel world”

Part 1: The Cost of Missed Connections—Is Your Auto Service Desk Losing Revenue

Don’t let $75,000 per week in service revenue walk out your door. If you’re running an auto dealership service department, you know that every customer call is an opportunity—either to secure revenue and build loyalty, or to lose both. But here’s the risk: Many service departments are unable to capture full revenue opportunities due toContinue reading “Part 1: The Cost of Missed Connections—Is Your Auto Service Desk Losing Revenue”