What if there was a way to help your revenue team more easily incorporate sales and marketing data into your existing systems, such as a CRM or bid management platform, and reduce the need for custom development? Marchex is now introducing custom webhooks with Marketing Edge to address this business challenge. Custom webhooks provide teamsContinue reading “Integrate the Data You Need with Custom Webhooks”
Originally published November, 2017 One of the most common challenges faced by senior living marketers is how to deliver a consistently superior customer experience across several locations. Marketing and sales teams in the senior living and multi-family housing industries understand that the customer experience is extremely important in determining how residents think of your brand. InContinue reading “How the Senior Living Industry Can Deliver a Premium Customer Experience”
Storage facility owners spend tens of thousands of dollars each year to get potential customers to contact their facilities. They allocate time and funds to online and print advertising, referral programs, direct-mail campaigns and social media. The best marketing in the world is useless, however, if it doesn’t convert leads to paying customers. Marketers dealContinue reading “3 Ways Call Tagging Helps Optimize Your Marketing Campaigns”
Marchex has been named a leader for its Conversational Intelligence solutions by Opus Research in their 2021 Conversational Intelligence Intelliview report. In the report, Opus analyzes the products, services, positioning, and potential of eleven Conversation Intelligence companies. The team assessed the value that each solution brings to calls, texts, and other conversations, as well asContinue reading “Marchex named a leader by Opus Research for Applied Conversation Intelligence”
As a marketer, you’re more than aware of the need to quantify marketing results. Whether to justify spend, maximize budget or make a case for more resources, proving return on investment (ROI) is widely accepted as a basic marketing function. For strictly digital campaigns, Google Analytics and other tools may be enough. For buying journeysContinue reading “5 ways to know if you need call tracking”
As a marketer, you interact with customers across an exhausting number of devices and channels. Let’s add them up. First, smartphones that deliver near-constant internet connectivity, along with laptops and tablets. Then, there’s digital ads and social media. But, what tends to get overlooked is how those interactions often conclude with a phone call. IfContinue reading “Why your business needs call attribution”
