Call tracking can deliver superior results to your organization when your call data is interpreted and optimized. You may be aware that all call tracking solutions record the quantity and source of inbound calls. But did you know that more advanced technologies detail actual sales conversions and collect valuable data such as call duration andContinue reading “Unlock the Full Potential of Call Tracking”
Originally published September, 2019 So, you’ve decided a call tracking platform can help you take your marketing to the next level. When choosing a provider, you’ll not only want to consider a wide range of technology solutions, but also the people behind them. Answer these questions to help narrow your search: Does the provider knowContinue reading “What to ask when selecting a call tracking platform”
Originally published January, 2018 Call analytics, call tracking, conversation analytics. You may have heard these terms before, but what do they mean exactly? Read on to understand how these terms relate and how you can use them in your business to gain an advantage. What are call analytics? Call Analytics are metrics derived from measuringContinue reading “New to call analytics? Start here”
Originally published May, 2017 We’ve written often of the marketing “blind spot” — that portion of the digital marketing pipeline missing from attribution. It can mean the difference between investing in a channel that converts and ignoring a channel that’s difficult to track. On the one hand, marketers have made vast improvements in their attributionContinue reading “The Marketing Blind Spot is Still a Problem”
Auto service businesses that value the caller experience give themselves an edge over those that don’t. Customers who don’t get the service they expect will typically hang up and call the next business on their list. The companies that take proactive steps to optimize inbound service phone calls know that the conversation is critical. ThoseContinue reading “Failed calls equate to lost revenue and negative customer feedback”
Every single dollar spent in marketing is important. If you’re a decision maker, you want hard data and visibility into how your marketing strategy is working. Being able to see the results to maximize the money spent is crucial. In a perfect world, you want to see detailed data into which marketing campaigns are effectivelyContinue reading “How Call Tracking Can Help Your Business”
