Sending customized messages to opted-in prospects over text can be a great way to engage with leads, internal teams, and current customers. The personal feel of conversations over text can help establish trust with your brand, while saving your business valuable time. Sonar’s Keyword Automation Rules feature makes it even easier to stay onContinue reading “Easily Trigger SMS Replies with Advanced Keyword Automation Rules”
Identifying, nurturing, and qualifying leads that come through the sales and marketing funnel can be a lofty task for marketers, who often interact with 10-100x the number of prospects that sales teams do. Automated texts can unburden marketing teams considerably by streamlining initial contact with a high volume of potential customers. SMS intelligent automation isContinue reading “Boost Lead Qualification and Engagement Rates with Text”
It’s important for sales and marketing teams to keep in contact with customers throughout the buyer’s journey, even once a sale has been made. That way, when customers have questions or opportunities for more business emerge, a company will be in the best position to keep its customers satisfied. Text is an effective method ofContinue reading “Maintain Customer Relationships Post-Sale with Text”
A phone call can have many outcomes and sometimes the result isn’t always the one we’d like. When tracking calls, it’s important to distinguish between unwanted calls and those that result in a conversion. A conversion is a desired outcome defined as valuable to your business. In many cases it means a sale took place, or an appointment wasContinue reading “Tracking Sales Conversions with Calls”
The global supply chain crisis has completely changed the way U.S. consumers buy vehicles. The days when a customer walked into a dealership, talked to a salesperson, and drove home in a new car are long gone. Instead, consumers want to inquire on vehicle availability and have a clear path to purchase. Yet for manyContinue reading “How To Meet the Auto Customer’s New Expectations”
We’re excited to announce that Marchex has won the APPEALIE SaaS Customer Success Award for our Geeks on Site case study. This is quite an accomplishment, as the APPEALIE SaaS Awards are the most selective in the software space—acknowledging only the most dedicated customer success teams in the SaaS world. The winners of the SaaSContinue reading “Marchex Receives the 2022 APPEALIE SaaS Customer Success Award”
