Texting as a channel is a unique and important way for businesses to connect with customers. You can reach your customers instantly with texts, leading to an increase in customer engagement and faster service times. Text communications throughout the customer journey can benefit marketing, sales, and customer service as the decision process evolves into aContinue reading “Texting for Business Best Practices”
Originally published May, 2017 We’ve written often of the marketing “blind spot” — that portion of the digital marketing pipeline missing from attribution. It can mean the difference between investing in a channel that converts and ignoring a channel that’s difficult to track. On the one hand, marketers have made vast improvements in their attributionContinue reading “The Marketing Blind Spot is Still a Problem”
We’re thrilled to announce that Marchex Engage for Automotive has integrated into the Fortellis Commerce Exchange Platform. This new integration automatically delivers up-to-date conversations, events and outcomes within the CDK Elead CRM, empowering auto dealers to easily deploy Marchex’s conversation intelligence and provide a better customer experience. Dealerships and sales teams can gain insights thatContinue reading “Marchex Engage for Automotive Is Now Available in the Fortellis Marketplace”
Texting is an increasingly popular way for businesses to reach and interact with customers and employees. In fact, 90 percent of consumers want to text with brands. Businesses that don’t use a texting channel may be limiting their potential with prospects and customers. Business SMS tools like Marchex Sonar helps organizations implement SMS strategies for today’s business environment. UsingContinue reading “How to Implement Texting in Your Business”
For many sellers and marketers, navigating an online-to-offline transition in the customer journey can be a major pain point. In part, this is because leads may drop when they can’t use their preferred channel. Take this example: An on-the-go shopper wants to ask a question about a specific vehicle’s availability at a car dealership, butContinue reading “3 reasons your business should use text”
How customers find and interact with your business is key to optimizing marketing and sales performance. When a consumer starts looking for a product or service, they’ll likely start their search online. Whether they use mobile or desktop, they typically visit a business’s website first. Then, they call or text for more information. And finally,Continue reading “Journey Intelligence: Understanding the Customer Journey from Lead to Close”
