The auto sales space today is fast-moving, data-driven and efficient – or at least it should be if a dealership is finding and following the best leads from the strongest channels. There’s not much bandwidth for busywork like manual data entry and monitoring calls one-by-one. Still, dealerships need to tune into their data and knowContinue reading “Automate CRM Processes Using Conversation Intelligence”
Marchex has been named a leader for its Conversational Intelligence solutions by Opus Research in their 2021 Conversational Intelligence Intelliview report. In the report, Opus analyzes the products, services, positioning, and potential of eleven Conversation Intelligence companies. The team assessed the value that each solution brings to calls, texts, and other conversations, as well asContinue reading “Marchex named a leader by Opus Research for Applied Conversation Intelligence”
It’s always encouraging when industry-leading technology is aptly recognized, and this past year has been an eventful one for research and development in conversation intelligence. Marchex has been on the ground releasing and updating cutting-edge marketing solutions throughout 2020 and 2021, and we’re excited to announce that two of our major solutions – Marchex EngageContinue reading “Marchex wins MarTech Breakthrough and “The Sammy” Awards”
You may have heard of call tracking or call analytics but aren’t sure what it means for your marketing. Marketers need data to understand and improve the performance of their initiatives. While digital tactics typically come with metrics included, offline tactics such as phone calls and texts, are measured with Call (or Conversation) Analytics. ForContinue reading “Call Tracking and Call Analytics: The Basics”
Forrester recently published its New Tech: Conversation Intelligence For B2B Revenue, Q3 2021 report to help B2B sales organizations make informed decisions when selecting a Conversation Intelligence vendor in an emerging market. According to authors Seth Marrs and Matthew Flug, B2B sales teams need conversation intelligence to be insights-driven. Businesses should harness their data and apply analyticsContinue reading “Forrester Publishes New Conversation Intelligence Report”
The pandemic has caused key changes related to the channels we use to conduct business – both personal and professional. Around the country, broadband providers have worked hard to keep up with demand as homebound consumers increased internet usage including more WiFi and video calls. Carriers such as Verizon and AT&T also confirm that voiceContinue reading “3 technologies that can boost sales conversions from inbound opportunities”
