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Marchex Marketing Edge wins Gold Stevie Award

Marchex Marketing Edge picked up the gold in the Marketing Solution-New Version category in the 2021 Stevie Awards. The Stevie Awards recognize the achievements of contact center, customer service, business development, and sales professionals worldwide. The selection panel looks for solutions that address real-time consumer demands and compelling client success stories in addition to theContinue reading “Marchex Marketing Edge wins Gold Stevie Award”

Who Wins the Car Sale Today and Why?

Like many industries today, trust is a key factor in how successful a dealership is at selling cars. Car buyers spend thousands of dollars on a single purchase and can be loyal to a specific brand for years, if not a lifetime. As consumers, we expect our path to purchase to be seamless, and theContinue reading “Who Wins the Car Sale Today and Why?”

Top Texting Strategies for Franchise Organizations

Text is one of the most effective ways for franchise systems to communicate. The challenge with franchise marketing is that two layers need your attention: As a partner to a leading franchise association, Marchex provides text capabilities via its intelligent mobile messaging platform and can support multiple business functions.  Franchisees and franchisors successfully use textContinue reading “Top Texting Strategies for Franchise Organizations”

Top 5 Business Texting Trends

As customer communication channels evolve, many businesses seek to implement intuitive, easy, and engaging communication strategies. As 2020 brought a myriad of lifestyle changes, the ways customers wanted and expected to connect with businesses also changed. Businesses that chose to adapt during a time of immense uncertainty ultimately grew closer with their customers and communities.Continue reading “Top 5 Business Texting Trends”

3 technologies that can boost sales conversions from inbound opportunities

The pandemic has caused key changes related to the channels we use to conduct business – both personal and professional.  Around the country, broadband providers have worked hard to keep up with demand as homebound consumers increased internet usage including more WiFi and video calls. Carriers such as Verizon and AT&T also confirm that voiceContinue reading “3 technologies that can boost sales conversions from inbound opportunities”

Navigating the Categories of Sales Tech

Marchex was recently included in Forrester’s February 2021 blog post titled, “Sales Tech Convergence and Confusion,” which outlines the need for clarity and defined categories within an expanding sales tech industry. The article describes the overlap between three sales tech categories beginning to merge – Sales Engagement, Revenue Intelligence, and Revenue Operations. According to Forrester,Continue reading “Navigating the Categories of Sales Tech”