Maximize your return on ad spend and get credit for the marketing-driven leads you deliver. As marketers, we’re tasked with making sound advertising and marketing decisions across an exhaustive number of devices and channels. For optimal performance, we need to know what’s working. Do you know which interaction is driving the most calls orContinue reading “Why Your Business Needs Marketing Attribution”
When it comes to driving more revenue, many businesses find that converting more existing leads is the most efficient way: cutting down on missed opportunities to sell with efficiency. So how do you go about converting more of your existing leads? Step 1: Convert your callers the first time Ideally, you would convert high-intent callersContinue reading “2 steps to better outcomes of your inbound calls”
Whether you’re the customer or the seller, the game of phone tag is frustrating on all ends. We get it, missed calls happen, but is your sales team calling back? If so, how effective are they at converting those leads? In a virtual selling world, sellers hardly get second chances so responding effectively at theContinue reading “How to Avoid the Pitfalls of Playing Phone Tag with Prospects”
One of the main reasons that marketers seek call tracking is for attribution: They want data that measures marketing tactics that drive phone calls. There are many reasons for wanting attribution: There are several strategies a business can use when deploying call tracking and which one a business chooses has to do with what theyContinue reading “Marketing Attribution for Phone Calls – Part 1 of a 3-part series”
Whether you’re a marketer, a customer service or support manager, call tracking can help you understand your inbound calls. You can learn how people are finding your business, the volume of calls you are receiving and with the right platform, the reason people are calling your business in the first place. Given the power ofContinue reading “How call tracking works”
In this installment of our 3-part series on gaining marketing attribution from phone calls, we focus on gaining insights at the channel level. This is a typical entry strategy for a lot of businesses implementing call tracking. In part 1, we focused on campaign-level tracking: Using a single call tracking number (CTN) across your channelsContinue reading “Marketing Attribution for Phone Calls – Part 2 of a 3-part series”
