Using paid search is a core tactic in many a marketer’s strategy. You create keywords and ads based on what will drive the most revenue and the best ROI for your business. Within the platform, you can see the number of clicks and cost your ads drive and if you’ve set up conversion measurements, youContinue reading “Improve Your Google Ads ROI with Scalable Call Analytics”
Marketers who want to understand and improve campaign performance rely on data to make adjustments. For marketers who drive phone calls, that data includes knowing how many calls they are driving – campaign-level tracking – and from which sources. At the channel-level covered in part 2 of this series, marketers have the information they needContinue reading “Marketing Attribution for Phone Calls – Part 3 of a 3-part series”
With events changing daily, we understand how important it is for our customers to understand what’s happening within their business and their customer interactions. Conversational Artificial Intelligence can offer critical insights in real time to businesses across their locations just when they can utilize them most. We also know that our customers need solutions toContinue reading “2020 Edison Award for Marchex Conversational AI and What It Means for Your Business in an Uncertain Market”
The most successful interactions with prospects and customers take the form of a digital, omnichannel conversation. It’s more critical than ever for businesses to be able to digitize the conversation across time, devices, and channels. The Opus Research Conversational Intelligence Intelliview report evaluated the strongest players in this emerging discipline and analyzed why conversations areContinue reading “Marchex Named The Leader in Conversational Intelligence”
Data-driven marketers seeking full attribution are tasked with understanding performance across a growing number of channels. For marketers who stick to digital advertising, metrics are often part of the application. But if shop visits or phone calls are part of your marketing mix, gathering data and combining it with digital metrics can be challenging. NotContinue reading “Gain marketing attribution across ALL your channels – including calls and texts”
Recent text messaging statistics show people (including your customers) are texting for business purposes more than ever. Texting is a great channel for a business to inform its audience, offer promotions, answer questions, send reminders, and much more. More importantly, text is a medium with an incredibly high read and response rate, compared to emailContinue reading “Why you should consider a text channel for your business”
