As a marketer, you interact with customers across an exhausting number of devices and channels. Let’s add them up. First, smartphones that deliver near-constant internet connectivity, along with laptops and tablets. Then, there’s digital ads and social media. But, what tends to get overlooked is how those interactions often conclude with a phone call. IfContinue reading “Why your business needs call attribution”
Whether your business needs to better understand marketing performance, improve call handling across many touchpoints, optimize sales interactions, or simply boost the volume of inbound sales calls you receive, Conversational Analytics can help you optimize the results of your efforts. Optimize digital media spend to lower costs and increase revenue As a marketer, you mostContinue reading “What Conversational Analytics can do for your sales and marketing organizations”
Drive more calls to drive more high-quality leads In many industries, the inbound phone call represents a significant source of revenue. Marketers drive phone calls through search campaigns and other digital media. But even after optimizing campaigns and call handling, the volume can fall short. What’s a marketer to do? Add a call marketplace toContinue reading “Need more high-quality inbound calls? Employ a call marketplace!”
You’re getting good phone leads, but can you pinpoint where they are coming from? By identifying which keywords, ad campaigns and channels are driving the high-intent prospects you’re seeking, you can focus your budget where it counts. AI-powered Conversation Intelligence can reveal your best-performing channels, ads or keywords so you can optimize your media spend.Continue reading “Optimize your marketing mix–and budget—with Conversational Analytics”
G2 Crowd identified Marchex as one of the best inbound call tracking providers, thanks to high ratings in customer satisfaction and “likeliness to recommend” from real users. G2 Crowd is a top business solutions review website. “It’s an honor to be recognized by G2 Crowd, and ultimately, by our customers. We understand providing a meaningfulContinue reading “Marchex named a leader in inbound call tracking by real users on G2 Crowd”
Attributing offline conversions doesn’t have to be complex. In the age where data is more accessible than ever, it’s natural to seek increasingly more granular insights. But, to what end? At Marchex, we aim to avoid over-saturation–pursuing data for data’s sake—and instead, focus on data that’s actionable. So, how can we quickly attribute Google, referral,Continue reading “Attributing offline conversions by channel – A simple approach”
