They say knowledge is power and I absolutely agree. The best example I can think of lately is the annual JD Power automotive summit which always precedes the NADA convention. This year was the same and a little different. What was the same? The best and brightest in the industry showed up inContinue reading “Utilize Customer Insights with Marchex”
Marchex’s Sentiment Analysis Suite for home services offers many benefits that help businesses better understand customer feedback, improve service quality, and enhance customer satisfaction. You might wonder why sentiment analysis is necessary when you already collect reviews and send out surveys. It’s still important because Sentiment Suite can collect customer emotions for your team, provideContinue reading “The New Home Services Success Formula: Delighting Customers”
Over the course of this year, third-party cookies will be phased out of use on the internet. Apple’s Safari and Mozilla Firefox already block third-party cookies, and Google will cease using them by the end of 2024. Rest assured, the phasing out of third-party cookies will not affect how Marketing Edge serves its customers. MoreContinue reading “What Does the Elimination of Third-Party Cookies Mean for Your Business?”
In the fast-paced automotive industry, staying ahead is crucial for success. The Del Grande Dealer Group (DGDG), a prominent family-owned automotive consortium in the Bay Area, has been a trailblazer since its establishment in 1998. Committed to customer satisfaction and equipped with an extensive top-tier vehicle portfolio, DGDG continuously evolves to meet market demands. PartneringContinue reading “Driving Success: How DGDG Transformed Automotive Marketing with Marchex”
The automotive industry is continuing to change at an accelerating pace. It is imperative to stay ahead of this change and use that flexibility to sustain success. There is an expression in the business that goes something like: “you can’t manage what you can’t measure.” This will be an ongoing conversation throughout the year. ThisContinue reading “Take the Mystery Out of Measuring Performance”
In today’s fiercely competitive and ever-changing automotive market, you cannot afford to let valuable phone sales slip through the cracks. But before you can fix these issues, you need to understand what’s happening and where any breakdowns might be occurring. Marchex understands that phone calls are where the most important car buying decisions are likely toContinue reading “5 Signs Your Dealership Has a Call Handling Problem, and How to Address It”
