Companies that use text messaging in their marketing mix often experience higher customer engagement than those who neglect it. In fact, text messaging boasts a 98% open rate, which is a massive increase from an email’s mere 20% average. Going further, businesses that use text messaging on average see a response rate of 45%–eight timesContinue reading “Texting in Healthcare Best Practices”
In the age of telehealth, online methods of marketing have become the new industry standard. About 74% of patients research new doctors online. Marketing to potential patients online can benefit health organizations in a variety of ways. Providers already offer easy ways for patients to connect with them online, track overall marketing performance, and personalizeContinue reading “Extract Critical Call Data to Increase Patient Appointments”
Sierra Air Conditioning & Plumbing is a heating and air conditioning company serving the Las Vegas Valley since 1987. They integrated Marchex Platform Services into their field management software solution to obtain greater insight into sales calls. Their staff were then able to use this information to improve their marketing campaign ROI, optimize call centerContinue reading “Sierra Air Conditioning & Plumbing Gains Greater Visibility with Marchex Integration”
Home service companies can benefit significantly from using text as part of their communication strategy for several compelling reasons. According to research, the average open rate for text is 98%. Unlike other methods of marketing such as email, a text message is nearly guaranteed to be seen by your audience. Text can be a powerfulContinue reading “Texting Best Practices for Home Service Companies”
In today’s dynamic auto service landscape where fluctuating gas prices, evolving consumer behaviors, and the surge of electric vehicles dominate headlines, seizing every revenue-generating opportunity is vital. Marchex understands how critical it is to connect customers across marketing, service, and operations to address their most pressing needs. And, let’s face it, customers have a lot ofContinue reading “3 Ways Auto Repair and Service Providers Can Win in Today’s Landscape”
We all attend trade shows, and typically there is an overarching theme — from the introduction of electric vehicles to the unique and lasting value proposition of first party data platforms. These are important topics, and the industry is investing heavily in both, as well as many other technology and product enhancements. The Impact ofContinue reading “Does Attribution Matter if the Call is Handled Poorly?”
