Camille Bishop, Author at Marchex

Driving Success: How DGDG Transformed Automotive Marketing with Marchex

In the fast-paced automotive industry, staying ahead is crucial for success. The Del Grande Dealer Group (DGDG), a prominent family-owned automotive consortium in the Bay Area, has been a trailblazer since its establishment in 1998. Committed to customer satisfaction and equipped with an extensive top-tier vehicle portfolio, DGDG continuously evolves to meet market demands. PartneringContinue reading “Driving Success: How DGDG Transformed Automotive Marketing with Marchex”

Take the Mystery Out of Measuring Performance

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The automotive industry is continuing to change at an accelerating pace. It is imperative to stay ahead of this change and use that flexibility to sustain success. There is an expression in the business that goes something like: “you can’t manage what you can’t measure.” This will be an ongoing conversation throughout the year. ThisContinue reading “Take the Mystery Out of Measuring Performance”

Marchex Wins the 2024 AI Excellence Award

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Marchex is excited to announce that we have won the 2024 Business Intelligence Artificial Intelligence Excellence Award in the Generative AI category for Marchex Platform Services! As artificial intelligence (AI) enters mainstream consciousness, technology continues to evolve at a breakneck pace. The AI Excellence Awards recognizes people, products, and companies that apply AI tools toContinue reading “Marchex Wins the 2024 AI Excellence Award”

Use Session-Based DNI to Improve Your Marketing Strategy

Session-based dynamic number insertion, or DNI, is a call tracking tool that helps marketing teams link phone conversations to the online sources that drove them. What Does DNI Track? Session-based DNI is a key component of call tracking solutions that allows you to see which actions lead a customer to call your business. The toolContinue reading “Use Session-Based DNI to Improve Your Marketing Strategy”

Industries that Need Call Tracking and Analytics to Succeed

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Phone calls are critical conversion paths for multi-location and franchise businesses. When consumers search for a local business or healthcare provider, they often contact them by calling. This is especially true for industries with complex, expensive, urgent, or infrequently ordered products and services. For industries like automotive services & repair, home services, senior living, andContinue reading “Industries that Need Call Tracking and Analytics to Succeed”

Key Benefits of Marketing Edge + GA4 Integration

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Last summer, Google officially retired Universal Analytics (UA) and transitioned over to Google Analytics 4. The new generation of digital analytics notably tracks both web and app activity. A few months prior to the launch, Marchex introduced the general availability of its GA4 integration with Marketing Edge to help marketers and businesses meet the customerContinue reading “Key Benefits of Marketing Edge + GA4 Integration”

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Author Archives: Camille Bishop